Lead, Analytics & Market Research (Biopharma)

AbbVie; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

AbbVie is seeking a seasoned analytics professional to join the APEX team in the US, guiding Hepatitis C market insights and supporting brand planning with data-driven strategies. You will collaborate with cross-functional partners to identify opportunities, optimize research initiatives, and drive impactful commercial decisions.

In this role, you will develop and execute marketing research plans, manage external vendors, and apply predictive analytics to forecast performance.

Qualifications

• BA or BS degree required.
• 4+ years relevant analytics experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers.
• Proven ability to identify, address, and influence customer needs.
• Proven ability to distill complex information into concise and impactful messages/presentations.
• Ability to interact effectively with/present to all levels of the organization.
• Knowledge of custom research methodologies.
• Proven experience as an integral member of a high performing work team.

Responsibilities

• Act as a primary interface for APEX within the Hepatitis C Virus market and advise on brand strategy.
• Collaborate with leadership, brand team, and agencies to drive greater business outcomes.
• Guide research decisions by evaluating primary versus secondary research and synthesize findings.
• Create and maintain marketing research, analytic and data purchase plans aligned with brand strategy.
• Manage suppliers and stakeholders in support of custom research programs.
• Conduct analytics by integrating complex datasets for segmentation, targeting and forecasting.
• Track market, brand and media performance using primary and secondary data.
• Lead insight discovery to uncover actionable customer insights across the base.
• Inform brand planning with marketplace performance and patient journey insights.
• Represent customer voice in creative development and investment strategies.
• Apply predictive models to evaluate sales contribution and inform forecasting.
• Interact with Centers of Excellence to provide holistic commercial perspectives.
• Ensure all marketing research activities comply with financial and ethical guidelines.
• Communicate insights clearly with polished visuals and concise delivery.
• Be agile in adopting artificial intelligence tools.

Skills

Analytical thinking

Strategic thinking

Tactical execution

Analytical reasoning

Intellectual curiosity

Business acumen

Creativity

Stakeholder influence

Communication

Research methodologies

Education

BA/BS degree

Job description

AbbVie is seeking a seasoned analytics professional to join the APEX team in the US, guiding Hepatitis C market insights and supporting brand planning with data-driven strategies. You will collaborate with cross-functional partners to identify opportunities, optimize research initiatives, and drive impactful commercial decisions.

In this role, you will develop and execute marketing research plans, manage external vendors, and apply predictive analytics to forecast performance.