Manager, Analytics and Market Research

AbbVie; Illinois; On-site; USD 120,000 - 180,000; Full time

Job summary

AbbVie is seeking a seasoned analytics professional to join the APEX team in the US, guiding Hepatitis C market insights and supporting brand planning with data-driven strategies. You will collaborate with cross-functional partners to identify opportunities, optimize research initiatives, and drive impactful commercial decisions.

In this role, you will develop and execute marketing research plans, manage external vendors, and apply predictive analytics to forecast performance.

Qualifications

• BA or BS degree required.
• 4+ years relevant analytics experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers.
• Proven ability to identify, address, and influence customer needs.
• Proven ability to distill complex information into concise and impactful messages/presentations.
• Ability to interact effectively with/present to all levels of the organization.
• Knowledge of custom research methodologies.
• Proven experience as an integral member of a high performing work team.

Responsibilities

• Act as a primary interface for APEX within the Hepatitis C Virus market and advise on brand strategy.
• Collaborate with leadership, brand team, and agencies to drive greater business outcomes.
• Guide research decisions by evaluating primary versus secondary research and synthesize findings.
• Create and maintain marketing research, analytic and data purchase plans aligned with brand strategy.
• Manage suppliers and stakeholders in support of custom research programs.
• Conduct analytics by integrating complex datasets for segmentation, targeting and forecasting.
• Track market, brand and media performance using primary and secondary data.
• Lead insight discovery to uncover actionable customer insights across the base.
• Inform brand planning with marketplace performance and patient journey insights.
• Represent customer voice in creative development and investment strategies.
• Apply predictive models to evaluate sales contribution and inform forecasting.
• Interact with Centers of Excellence to provide holistic commercial perspectives.
• Ensure all marketing research activities comply with financial and ethical guidelines.
• Communicate insights clearly with polished visuals and concise delivery.
• Be agile in adopting artificial intelligence tools.

Skills

Analytical thinking

Strategic thinking

Tactical execution

Analytical reasoning

Intellectual curiosity

Business acumen

Creativity

Stakeholder influence

Communication

Research methodologies

Education

BA/BS degree

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Analytics and Performance Excellence (APEX) function supports AbbVie’s US organization and is comprised of highly regarded researchers, analysts, data scientists and strategists who are committed to being best-in-class within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions leverage the key insights that we develop. We continue to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are a passionate, diverse, flexible, and inclusive organization with a culture that supports the best ideas, wherever they originate. We are smart, fun, quirky, and innovative – and we’d love for you to join us.

Operating within AbbVie’s Specialty Business Unit, a significant contributor to the APEX brand support team for Hepatitis C Virus (Mavyret) will play an important role in ensuring the continued success and growth of existing franchise sales. This individual will closely collaborate with internal stakeholders from Brand Marketing, Sales, Market Access and Finance/Forecasting to manage secondary data analytics as well as custom primary research to identify commercial opportunities and threats, support the development of strategies and tactics, provide ad hoc data analytic support, and provide thought leadership to internal stakeholders.

Key Job Responsibilities Include

• Act as a primary interface for APEX within the Hepatitis C Virus market. Become a trusted advisor to therapeutic area leadership, guiding commercial brand strategy and advising tactical initiatives based on superior customer insights.
• Collaborate with and influence the leadership, brand team, and agencies to drive greater business outcomes.
• Guide research decisions by evaluating the applicability and limitations of primary versus secondary research. Use and integrate secondary data sources and synthesize findings across studies to provide strategic insight.
• Create, maintain, and ensure timely execution of the marketing research, analytic and data purchase plans for the designated therapeutic area, driving alignment with brand strategy and adapting to evolving business needs.
• Manage suppliers and stakeholders in support of custom research programs. Contribute to these programs to deliver compelling strategic and tactical insights.
• Conduct analytics by integrating complex datasets. Apply these analyses to assessment, segmentation and targeting strategies, hypothesis testing, pilot experiment design, and predictive analytics.
• Track market, brand, and media performance using primary research and secondary data. Assess performance, identify optimization opportunities, and provide inputs to forecasting.
• Lead the Insight discovery process to uncover and define motivating insights across the customer base.
• Inform brand planning through a deep understanding of marketplace performance, competition, all stages of the patient journey, and stakeholder influences throughout that journey. Use this understanding to clarify moments of meaning, highlight opportunities to enhance the patient experience, and develop plans to prioritize and address insight gaps.
• Represent the voice of the targeted customer throughout the creative development process, informing the creative brief and creative concept development and assessment. Develop fact-based promotional investment strategies to increase return on promotional investments.
• Possess a curiosity and openness to new insight methodologies and a drive to expand the toolkit to better serve the business.
• Apply predictive models that evaluate sales contribution due to promotion to inform annual financial forecasting and brand planning.
• Interact with Centers of Excellence within APEX (Advanced Analytics, Payor Analytics) to develop and convey to commercial teams a holistic perspective relative to commercial influences.
• Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.
• Communicate insights and strategy clearly and succinctly, both through use of polished visuals and verbal deliveries
• Agile in adoption of artificial intelligence tools

Qualifications

• BA or BS degree required.
• 4+ years relevant analytics experience.
• Excellent strategic thinking capabilities and equally excellent tactical execution skills.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Demonstrated ability to consider multiple sources of data and integrate them to deliver actionable recommendations to internal customers is required
• Proven ability to identify, address, and influence customer needs.
• Proven ability to distill complex information into concise and impactful messages/presentations.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization, from Product Managers to Vice Presidents.
• Knowledge of custom research methodologies
• Proven experience as an integral member of a high performing work team.

Preferred:

• Master’s degree / MBA
• Pharmaceutical Industry experience
• Previous experience in a consultative role a plus

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.