Lead Analyst, Financial Services Analytics

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 78,000 - 112,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability insurance

401k

Paid time off

Holidays

Sick leave

Parental leave

Job summary

Dentsu Aegis Network Ltd. seeks a Lead Analyst, Analytics to translate business problems into scalable analytical solutions. You will work with cross-functional and client teams to deliver insights and drive campaign performance.

The role requires strong quantitative background, experience with SQL and Python, and proficiency in Tableau, BigQuery, and ML techniques. Hybrid work with remote flexibility and periodic in-person collaboration is offered.

Qualifications

• Bachelor’s or Master’s degree in a quantitative field.
• Experience with advanced analytics or data science.
• Strong communication with client-facing experience.
• Proficiency in SQL and Python.

Responsibilities

• Perform ROI modeling, attribution, and campaign effectiveness analysis.
• Develop customer segmentation models for targeted mail campaigns.
• Conduct A/B and multivariate testing to optimize campaigns.
• Build predictive models for campaign response, conversions, and CLV.
• Develop and maintain ML models using Python and SQL.
• Create dashboards and automated reporting to track KPIs.
• Write efficient SQL and build data pipelines for analysis.
• Ensure data quality and compliance across analytics projects.

Skills

SQL

Python

Tableau

BigQuery

Data Visualization

Machine Learning

Education

Bachelor's or Master's in Data Science / CS / Math

Tools

Google BigQuery

Job description

The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets. Job Description: We are seeking an experienced Lead Analyst, Analytics professional to join our dynamic team. The ideal candidate will possess a strong quantitative background, and the ability to translate business problems into scalable analytical solutions. This individual will work closely with cross-functional and client teams.

Key Responsibilities

• Perform response analysis, ROI modeling, and attribution to measure campaign effectiveness and contribution to marketing mix
• Develop customer segmentation models to identify optimal audience segments for targeted mail campaigns
• Conduct A/B testing and multivariate analysis to optimize creative, messaging, offers, and targeting strategies
• Design, build, and maintain predictive models for direct mail campaign response rates, conversion, and customer lifetime value
• Develop, implement, and maintain statistical and machine learning models using Python and SQL (Google BigQuery preferred)
• Build simulation and forecasting applications to model campaign performance scenarios and optimize mailing lists
• Create dashboards and automated reporting to track campaign metrics, KPIs, and monitor model health
• Write efficient SQL queries and build data transformation pipelines to prepare customer and campaign data for analysis
• Ensure data quality, harmonization, and compliance across analytical projects per financial services regulations
• Design and maintain data models that support real-time and historical campaign analysis
• Stay current on industry trends in marketing analytics, machine learning, and AI
• Mentor junior analysts and contribute to knowledge sharing initiatives

Qualifications

• Bachelor’s or Master’s degree in Data Science, Computer Science, Mathematics, Statistics, Business Analytics, or a related field.
• 4-6 years of experience in advanced analytics, data science, machine learning, or a related field.
• Effective verbal and written communication skills with client-facing experience.
• Proficiency in SQL (Google BigQuery preferred) and Python.
• Experience with data visualization tools such as Tableau.
• Familiarity with Financial Services industry and experience working with product, transaction, and customer-level data.
• Strong data structuring, and analytical problem-solving skills with an inquisitive mindset.
• Self-driven, collaborative, and adaptable in a fast-paced environment.

At dentsu, we believe great work happens when we're connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

Compensation

The annual salary range for this position is $78,000-$112,000.

Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

#LI-Remote LI-MS3 Location: USA - Remote - Maryland Brand: Merkle Time Type: Full time Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [e-mail] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work