Law Firm Marketing & BD Manager: Growth & Strategy

Burnett Specialists Staffing | Recruiting

Houston (TX)

On-site

USD 70,000 - 110,000

Full time

10 days ago

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

Burnett Specialists Staffing | Recruiting in Houston, TX seeks a Marketing & Business Development Manager to drive legal services marketing and growth initiatives. You will lead campaigns, events, and client pitches while overseeing digital marketing, content creation, and ROI tracking.

Role emphasizes collaboration with firm leadership, vendor management, and maintaining branding across channels in a fast-paced, on-site environment.

Qualifications

Experience in legal or professional services marketing, including campaign strategy, branding, and positioning.
Background in business development activities such as lead generation, client relationship management, and proposal coordination.
Strong digital marketing skills, including website content management, email marketing tools, and social media platforms.
Ability to organize and manage events, sponsorships, and networking initiatives to enhance firm visibility.
Excellent written and verbal communication skills with the ability to create polished, client-facing materials.
Strong analytical and reporting capabilities, including tracking marketing performance and providing data-driven recommendations.
Proven project management skills with the ability to manage multiple priorities and deadlines effectively.
Bachelor’s degree in Marketing, Business, Communications, or a related field required.
Prior law firm or professional services experience is highly preferred.
Ability to work on-site in a collaborative, fast-paced environment while maintaining professionalism and confidentiality.

Responsibilities

Develop and execute marketing and business development initiatives to grow client relationships and market presence.
Manage marketing campaigns, coordinating events and sponsorships, and supporting attorneys with pitches, proposals, and presentations.
Oversee digital marketing efforts, including website and social media management, develop thought leadership content and client communications, and track marketing metrics and ROI.
Collaborate with firm leadership to identify growth opportunities, create strategic business development plans, manage vendors and budgets, and maintain consistent branding and messaging across all platforms.