LATAM Media Analytics Director — AI-Driven Insights

SharkNinja; Needham (MA); On-site; MXN 1,500,000 - 2,800,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja is seeking a Director, Media Analytics – LATAM to lead full‑funnel media measurement across Mexico, Brazil, and LATAM. This player‑coach role directly manages the Social Analytics Manager and builds a scalable analytics function with AI‑powered insights.

The ideal candidate brings 8–10 years in marketing/media analytics, leadership experience, and fluency in Spanish and English to influence regional and global partners.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Analytics, Statistics, Economics, or a related field.
• 8–10 years of experience in marketing/media analytics with leadership responsibility.
• Deep expertise in media measurement across digital and traditional channels, with strong knowledge of social platform analytics.
• Experience applying advanced data visualization, statistical modeling, and forecasting techniques.
• Curiosity for AI-powered workflows and scaling insights beyond manual analysis.

Responsibilities

• Regional Leadership: serve as LATAM media analytics lead across full media mix.
• Team Management: directly manage the region's Social Analytics Manager and shape future headcount.
• Full‑Funnel Analytics: measure across digital, social, retail and traditional channels.
• AI‑Driven Insight Generation: use AI agents to surface signals and support decision‑making.
• Signal Detection: identify anomalies and opportunities in media data early.

Skills

Leadership

Media analytics

AI‑powered insights

Cross‑functional collaboration

Spanish & English

Education

Bachelor's or Master's degree in Marketing/Analytics

Tools

Excel/Power BI/Tableau

Job description

SharkNinja is seeking a Director, Media Analytics – LATAM to lead full‑funnel media measurement across Mexico, Brazil, and LATAM. This player‑coach role directly manages the Social Analytics Manager and builds a scalable analytics function with AI‑powered insights.

The ideal candidate brings 8–10 years in marketing/media analytics, leadership experience, and fluency in Spanish and English to influence regional and global partners.