LATAM Media Analytics Director — AI-Powered Insights

Sharkninjaoperatingllc; Needham (MA); Hybrid; MXN 1,400,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Learning programs

Job summary

SharkNinja in Mexico City seeks a Director of Media Analytics – LATAM to lead full-funnel measurement across Mexico, Brazil, and the LATAM region. You will directly manage the Social Analytics Manager today while building the wider team and operating model for future growth.

This player-coach role combines hands-on analytics with long-term vision, applying AI-powered insights across digital, social, retail, and traditional channels. Fluency in Spanish and English is required.

Qualifications

• 8-10 years of experience in marketing/media analytics with leadership responsibility.
• Deep expertise in media measurement across digital and traditional channels.
• Fluent in Spanish and English; strong communication and executive presence.
• Experience with advanced visualization, modeling, and forecasting.

Responsibilities

• Regional leadership for LATAM media analytics across digital, social, retail, and traditional channels.
• Directly manage the Social Analytics Manager today and shape future team structure.
• Lead full-funnel measurement, integrating data into a holistic performance view.
• Drive AI-driven insights and rapid experimentation roadmaps.
• Identify signals and opportunities to influence executive decision-making.
• Communicate insights clearly to regional and global stakeholders.

Skills

Media analytics leadership

Full-funnel analytics

AI-powered workflows

Stakeholder management

Team leadership

Data visualization

Education

Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, or related field

Job description

SharkNinja in Mexico City seeks a Director of Media Analytics – LATAM to lead full-funnel measurement across Mexico, Brazil, and the LATAM region. You will directly manage the Social Analytics Manager today while building the wider team and operating model for future growth.

This player-coach role combines hands-on analytics with long-term vision, applying AI-powered insights across digital, social, retail, and traditional channels. Fluency in Spanish and English is required.