LatAm Media Analytics Director — AI-Driven Insights

SharkNinja France; Needham (MA); On-site; MXN 3,200,000 - 4,200,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Employee stock purchase options

Wellness programs

Product discounts

Job summary

SharkNinja is seeking a Director of Media Analytics for LATAM to lead full‑funnel measurement across Mexico, Brazil, and LATAM. This player‑coach role will manage the Social Analytics Manager today while building the broader team and operating model for scalable analytics in a dynamic AI‑driven environment.

The ideal candidate has 8–10 years in marketing/media analytics, strong data visualization and forecasting skills, and fluency in Spanish and English.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Analytics, Statistics, Economics, or a related field.
• 8–10 years of experience in marketing/media analytics with leadership responsibility.
• Deep expertise in media measurement across digital and traditional channels.
• Fluency in Spanish and English required.

Responsibilities

• Lead LATAM media analytics strategy and hands-on work across the full media mix.
• Directly manage the region's Social Analytics Manager and shape the team as it scales.
• Lead measurement across digital, social, retail, and traditional channels with a holistic view of performance.
• Direct AI-driven insights against media and marketing data to surface signals.
• Proactively identify signals, anomalies, or opportunities before escalation.
• Assess how media investment contributes to business efficiency and growth.
• Serve as analytics partner to regional marketing, brand, social, and finance leaders.
• Drive LATAM testing roadmaps including MMM, attribution, and rapid experimentation.
• Deliver concise narratives to influence executives and accelerate decisions.

Skills

Media analytics

Data visualization

Statistical modeling

Forecasting

AI-powered insights

Education

Bachelor’s or Master’s degree in Marketing, Analytics, Statistics, Economics, or related field

Tools

Meta Analytics

TikTok Analytics

YouTube Analytics

Job description

SharkNinja is seeking a Director of Media Analytics for LATAM to lead full‑funnel measurement across Mexico, Brazil, and LATAM. This player‑coach role will manage the Social Analytics Manager today while building the broader team and operating model for scalable analytics in a dynamic AI‑driven environment.

The ideal candidate has 8–10 years in marketing/media analytics, strong data visualization and forecasting skills, and fluency in Spanish and English.