LATAM Marketing Coordinator - Brand & Campaigns

Paramount Pictures; West Hollywood (CA); Hybrid; MXN 300,000 - 460,000; Full time

Job summary

Paramount Pictures’ Pluto TV team in Mexico is seeking a Marketing Coordinator to execute the brand strategy across Mexico and Spanish-speaking LATAM markets, supporting campaigns that boost brand visibility and user engagement.

The role involves developing brand strategy, collaborating with content teams, activating campaigns across paid, owned, and earned media, and tracking performance metrics to inform optimization.

Qualifications

• Bachelor's degree or equivalent experience.
• 3+ years marketing experience in LATAM.
• Experience analyzing data and using insights to inform campaigns.
• Experience reporting on metrics and KPIs for business goals.
• Experience collaborating with cross-functional teams.
• Fluency in English.

Responsibilities

• Brand Strategy Support: Help execute a comprehensive brand strategy aligned with business goals.
• Market Research & Analysis: Conduct market research to understand audience preferences and the competitive landscape.
• Content Strategy: Collaborate with content teams to ensure programming aligns with brand positioning.
• Campaign Execution: Design and execute marketing campaigns across social, paid, and owned channels.
• Social Strategy: Oversee all social strategy and actions for Pluto TV Mexico and LATAM.
• Performance Tracking: Monitor branding initiative performance and use analytics to inform future strategies.

Skills

Analytical Skills

Creative Thinking

Communication Skills

Project Management

Digital Marketing Proficiency

Education

Bachelor's degree and/or relevant experience

3+ years working in marketing in the LATAM market

Fluency in English

Job description

Paramount Pictures’ Pluto TV team in Mexico is seeking a Marketing Coordinator to execute the brand strategy across Mexico and Spanish-speaking LATAM markets, supporting campaigns that boost brand visibility and user engagement.

The role involves developing brand strategy, collaborating with content teams, activating campaigns across paid, owned, and earned media, and tracking performance metrics to inform optimization.