Coordinator Marketing Pluto TV

Paramount Pictures; West Hollywood (CA); Hybrid; MXN 300,000 - 460,000; Full time

Job summary

Paramount Pictures’ Pluto TV team in Mexico is seeking a Marketing Coordinator to execute the brand strategy across Mexico and Spanish-speaking LATAM markets, supporting campaigns that boost brand visibility and user engagement.

The role involves developing brand strategy, collaborating with content teams, activating campaigns across paid, owned, and earned media, and tracking performance metrics to inform optimization.

Qualifications

• Bachelor's degree or equivalent experience.
• 3+ years marketing experience in LATAM.
• Experience analyzing data and using insights to inform campaigns.
• Experience reporting on metrics and KPIs for business goals.
• Experience collaborating with cross-functional teams.
• Fluency in English.

Responsibilities

• Brand Strategy Support: Help execute a comprehensive brand strategy aligned with business goals.
• Market Research & Analysis: Conduct market research to understand audience preferences and the competitive landscape.
• Content Strategy: Collaborate with content teams to ensure programming aligns with brand positioning.
• Campaign Execution: Design and execute marketing campaigns across social, paid, and owned channels.
• Social Strategy: Oversee all social strategy and actions for Pluto TV Mexico and LATAM.
• Performance Tracking: Monitor branding initiative performance and use analytics to inform future strategies.

Skills

Analytical Skills

Creative Thinking

Communication Skills

Project Management

Digital Marketing Proficiency

Education

Bachelor's degree and/or relevant experience

3+ years working in marketing in the LATAM market

Fluency in English

Job description

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We are looking for a storyteller to join our Pluto TV team in Mexico. The Marketing Coordinator will execute the brand strategy for Pluto TV across Mexico and the Spanish-speaking LATAM markets, supporting campaigns that build brand visibility and drive user engagement.

The Marketing Coordinator will support the strategic positioning and growth of the Pluto TV brand by helping execute innovative marketing initiatives. This role involves supporting the development of brand strategy and collaborating with content teams to align programming with brand identity. The Coordinator will help execute marketing campaigns that increase brand visibility and user engagement across paid, owned, and earned channels, while tracking performance metrics to inform ongoing optimization. Strong analytical, creative, communication, and project management skills are essential to successfully promote Pluto TV in a competitive landscape.

Responsibilities

• Brand Strategy Support: Help execute a comprehensive brand strategy aligned with business goals.
• Market Research & Analysis: Conduct market research to understand audience preferences and the competitive landscape.
• Content Strategy: Collaborate with content teams to ensure programming aligns with brand positioning.
• Campaign Execution: Help design and execute marketing campaigns that promote Pluto TV across social, paid marketing, and owned and operated channels, working closely with PR.
• Social Strategy: Oversee all social strategy and actions for Pluto TV Mexico and Spanish-speaking LATAM.
• Performance Tracking: Monitor the performance of branding initiatives and use analytics to inform future strategies.

Skills

• Analytical Skills: Ability to analyze data and market trends to support strategic decisions.
• Creative Thinking: Strong creative skills to help develop engaging campaigns and brand messaging.
• Communication Skills: Excellent verbal and written communication skills for internal collaboration and external marketing.
• Project Management: Ability to manage projects from conception to execution and help evaluate outcomes.
• Digital Marketing Proficiency: Knowledge of digital marketing tools and platforms relevant to streaming services.

Education & Experience

• Bachelor's degree and/or relevant experience.
• 3+ years working in marketing in the LATAM market.
• Experience analyzing and interpreting data, and using insights to inform marketing efforts.
• Experience supporting or reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• Experience working with cross-functional teams.
• Fluency in English.

Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.