LATAM Live Ads Monetization Lead

Netflix; United States; Hybrid; MXN 1,200,000 - 2,000,000; Full time

Job summary

Netflix is seeking a Manager, Market Activation – Live & Custom (LATAM) to shape monetization frameworks and scale commercial models for Live and Custom partnerships in LATAM, with a global remit to support other regions as needed.

You will translate global Ads strategy into LATAM-ready models, collaborating across Sales, Brand Partnerships, Content, Product, Finance, and Legal to ensure go-to-market readiness and successful launches.

Qualifications

• 7+ years in monetization strategy, sponsorship, integrated marketing, or live event commercialization.
• Knowledge of traditional linear and evolving streaming/digital spaces including social, audio, event, and gaming.
• Regional LATAM focus with strong advertising and sponsorship landscape knowledge.
• Understanding client and agency value negotiation for live and marketing opportunities.
• Adaptable in evolving processes with a proactive, solutions-oriented approach.
• Curious and innovative mindset with drive to improve advertising models.
• Entrepreneurial spirit with ability to influence and drive clarity without formal authority.

Responsibilities

• Develop monetization frameworks for Live and Custom programs grounded in Netflix’s commercial principles.
• Translate global Ads strategy into LATAM-ready commercial models.
• Collaborate with Sales, Market Planning, Brand Partnerships, Content, Product, Finance, Strategy, Legal, Policy, Measurement, and Research for go-to-market readiness.
• Lead cross-functional efforts to enable Live solutions and deliver scalable opportunities and meaningful revenue.
• Advocate for high-impact solutions that meet client business objectives and Netflix value.
• Drive flawless launch execution for Live events, tentpoles, and priority titles.

Skills

Monetization strategy

Sponsorship

Integrated marketing

Live event

Sales strategy

Job description

Netflix is seeking a Manager, Market Activation – Live & Custom (LATAM) to shape monetization frameworks and scale commercial models for Live and Custom partnerships in LATAM, with a global remit to support other regions as needed.

You will translate global Ads strategy into LATAM-ready models, collaborating across Sales, Brand Partnerships, Content, Product, Finance, and Legal to ensure go-to-market readiness and successful launches.