LATAM Field Marketing Manager, ABM & Demand Gen

Teradata; Honolulu (HI); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Flexible work model

Inclusive culture

Well-being focus

Comprehensive benefits

Job summary

Teradata is seeking a Manager, Field Marketing focused on Latin America (LATAM) with responsibility for North American markets (USA and Canada). You will lead ABM and demand generation programs to accelerate the sales cycle and generate pipeline, partnering with LATAM sales teams and regional leadership.

The role requires hands-on execution, cross-functional collaboration, and fluency in English and Spanish; Portuguese is a plus. Expect travel and a flexible, inclusive work environment.

Qualifications

• Bachelor's degree required.
• 5–8 years in B2B marketing, with field marketing or ABM focus.
• Regional LATAM marketing experience is required.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong event management and field marketing skills.
• Understanding of direct and indirect (channel) sales environments.
• Data-driven mindset with ability to turn insights into action.
• Fluent English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation across LATAM with ABM and field programs.
• Coordinate campaigns in ABM/Marketing Automation platforms (e.g. Eloqua) for account-based targeting.
• Collaborate with regional sales and SDRs to align activity with pipeline goals.
• Enable localized campaigns for Spanish and Portuguese markets across LATAM.
• Plan and manage regional field and virtual events end-to-end.
• Provide social media support for regional leaders.

Skills

ABM programs

Demand generation

Field marketing

Sales alignment

Marketing automation

Content syndication

Channel marketing

Data analytics

Education

Bachelor's degree

Tools

Salesforce

Job description

Teradata is seeking a Manager, Field Marketing focused on Latin America (LATAM) with responsibility for North American markets (USA and Canada). You will lead ABM and demand generation programs to accelerate the sales cycle and generate pipeline, partnering with LATAM sales teams and regional leadership.

The role requires hands-on execution, cross-functional collaboration, and fluency in English and Spanish; Portuguese is a plus. Expect travel and a flexible, inclusive work environment.