LATAM Field Marketing Manager — ABM & Demand Gen

Teradata; Helena (MT); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional support for North American markets. You will drive ABM and demand generation programs, partner with LATAM sales teams, and manage end-to-end regional events to accelerate the sales cycle and build pipeline.

You will adapt programs for Spanish and Portuguese-speaking markets and collaborate with channel partners while leveraging Salesforce and marketing automation tools to measure impact and optimize performance.

Qualifications

• Bachelor's degree required.
• 5–8 years of experience in B2B marketing, with focus on field marketing, demand generation, or ABM.
• Regional marketing experience across Latin America, understanding market diversity.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong organizational skills managing field and virtual events.
• Understanding of direct and indirect (channel/partner) sales environments.
• Data-driven mindset with ability to diagnose full-funnel performance.
• Proficient in Salesforce with campaign and pipeline reporting.
• Proactive, self-motivated, collaborative mindset.
• Fluent English and Spanish; Portuguese a plus.

Responsibilities

• Drive demand generation activity across LATAM through digital programs, field events, partner marketing, and content syndication with clear pipeline ownership.
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (Influ2, Eloqua) for account-level and industry-vertical targeting.
• Align marketing activity to pipeline goals with regional sales leadership; create field enablement materials and outreach assets to improve lead-to-meeting conversion.
• Enable localized campaign execution and messaging for Spanish- and Portuguese-speaking markets across the region.
• Design and execute ABM programs targeting named and cluster accounts with multi-touch digital sequences in Spanish and Portuguese.
• Plan and manage regional field and virtual events end-to-end (Cvent, promotion, post-event assets).
• Provide social media support for local leaders and SMEs.
• Coordinate regional marketing calendar, weekly updates, and performance reviews.
• Manage regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs to optimize conversion.
• Support channel and partner marketing including MDF utilization in indirect markets.
• Support USA and Canada marketing and field activity with NA team as secondary focus.
• Travel domestically and internationally as needed.

Skills

B2B marketing

Field marketing

Demand generation

ABM

Sales alignment

Analytics

Fluent English

Spanish fluency

Education

Bachelor's degree

Tools

Salesforce

Influ2

Eloqua

Job description

Teradata is seeking a Manager, Field Marketing focused on LATAM with additional support for North American markets. You will drive ABM and demand generation programs, partner with LATAM sales teams, and manage end-to-end regional events to accelerate the sales cycle and build pipeline.

You will adapt programs for Spanish and Portuguese-speaking markets and collaborate with channel partners while leveraging Salesforce and marketing automation tools to measure impact and optimize performance.