LATAM Field Marketing Manager

Teradata; Lincoln (NE); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is seeking a Manager of Field Marketing focused on LATAM with supplemental NA responsibilities. Lead ABM and demand-gen programs to accelerate the sales cycle, generating net new pipeline while aligning with Teradata's solutions.

The role requires fluent English and Spanish; Portuguese a plus. Travel domestically and internationally as needed; collaborate with LATAM sales teams, channels, and NA marketing to ensure consistent messaging.

Qualifications

• Bachelor's degree required.
• 5-8 years in B2B marketing with field marketing/demand gen/ABM focus.
• Regional LATAM marketing experience essential; knowledge of diverse markets.

Responsibilities

• Drive regional demand generation across LATAM with clear pipeline targets.
• Coordinate asset and campaign delivery in ABM/MA platforms (Influ2, Eloqua) for account-level targeting.
• Collaborate with regional sales leadership and SDRs to align marketing with pipeline goals.
• Enable localized campaigns in Spanish/Portuguese markets across LATAM.
• Design and execute ABM programs for named and cluster accounts with multi-touch sequences.
• Plan and manage regional field and virtual events end-to-end, including tools like Cvent.
• Provide social media support for local leaders and SMEs.
• Coordinate input for regional marketing calendar and weekly updates.
• Proactively manage regional marketing calendar and budget.
• Analyze full-funnel performance and adjust programs to improve conversion.
• Support channel/partner marketing and MDF usage in indirect markets.
• Support field marketing in USA & Canada alongside NA team.

Skills

Field marketing

Demand generation

ABM

Marketing automation

CRM reporting

Sales alignment

Event marketing

Regional marketing

Channel/Partner marketing

Education

Bachelor's degree

Tools

Influ2

Eloqua

Salesforce

Job description

Teradata is seeking a Manager of Field Marketing focused on LATAM with supplemental NA responsibilities. Lead ABM and demand-gen programs to accelerate the sales cycle, generating net new pipeline while aligning with Teradata's solutions.

The role requires fluent English and Spanish; Portuguese a plus. Travel domestically and internationally as needed; collaborate with LATAM sales teams, channels, and NA marketing to ensure consistent messaging.