LATAM Field Marketing Lead for ABM & Demand Gen

Teradata Group; Miami (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Job summary

Teradata seeks a Manager, Field Marketing focused on LATAM, with responsibility for supporting North American markets. You will lead ABM and demand generation programs, drive pipeline, and partner with LATAM sales teams to align plans to business priorities.

Responsibilities include end-to-end regional events, content localization for Spanish and Portuguese, and collaboration with channel partners. Travel domestic and international as needed.

Qualifications

• Bachelor's degree required and 5–8 years in B2B marketing.
• Experience in field marketing, demand generation or ABM across multiple markets.
• Regional LATAM marketing experience; knowledge of Latin American markets.
• Experience with enterprise software, data, analytics, or AI is a plus.

Responsibilities

• Drive demand generation across LATAM with digital programs, events, partner marketing and content syndication.
• Coordinate asset delivery into ABM and marketing automation platforms, ensuring account-level targeting.
• Collaborate with regional sales leadership and SDRs to align activity with pipeline goals and create enablement materials.
• Enable localized campaigns, content adaptation, and messaging for Spanish and Portuguese markets.
• Design and execute ABM programs targeting named and cluster accounts with multi-touch sequences.
• Plan regional field and virtual events end-to-end, including tools setup and post-event asset management.
• Provide social media support for regional leaders and track marketing performance.

Skills

Field marketing

ABM

Demand generation

Cross-functional collab

Content localization

Education

Bachelor's degree

Tools

Salesforce

Eloqua

Influ2

Marketing automation

Job description

Teradata seeks a Manager, Field Marketing focused on LATAM, with responsibility for supporting North American markets. You will lead ABM and demand generation programs, drive pipeline, and partner with LATAM sales teams to align plans to business priorities.

Responsibilities include end-to-end regional events, content localization for Spanish and Portuguese, and collaboration with channel partners. Travel domestic and international as needed.