LATAM Field Marketing Lead - ABM & Demand Gen

Teradata; Juneau (AK); On-site; USD 112,000 - 168,000; Full time

Job summary

Teradata is hiring a Manager, Field Marketing focused on LATAM with support for USA/Canada. You will execute high-impact ABM and demand gen programs to accelerate the sales cycle, generate net new pipeline, and strengthen preference for Teradata solutions.

The role requires hands-on execution, collaboration with LATAM sales, SDRs, and channel partners, and the ability to adapt programs for Spanish- and Portuguese-speaking markets across the region. Travel may be required.

Qualifications

• Bachelor's degree required.
• 5-8 years of B2B marketing experience, with field marketing or ABM focus.
• Regional LATAM marketing experience; knowledge of diverse LATAM markets.
• Experience in B2B enterprise software, data, analytics, or AI.
• Strong event planning and regional marketing execution skills.
• Proficiency in Salesforce and campaign/pipeline reporting.

Responsibilities

• Drive demand gen across LATAM and NA with clear pipeline ownership and targets.
• Lead ABM program design across named accounts and clusters.
• Coordinate asset delivery to ABM/MA platforms and ensure account-level targeting.
• Collaborate with regional sales and SDRs to align activity with pipeline goals.
• Enable localized campaigns for Spanish- and Portuguese-speaking markets.
• Plan regional events, virtual and in-person, end-to-end.
• Provide social media support for local leadership and SMEs.
• Manage regional marketing calendar and budget; report performance.

Skills

Field marketing

ABM

Demand generation

Marketing automation

Sales alignment

Multimarket experience

Education

Bachelor's degree

Tools

Influ2

Eloqua

Job description

Teradata is hiring a Manager, Field Marketing focused on LATAM with support for USA/Canada. You will execute high-impact ABM and demand gen programs to accelerate the sales cycle, generate net new pipeline, and strengthen preference for Teradata solutions.

The role requires hands-on execution, collaboration with LATAM sales, SDRs, and channel partners, and the ability to adapt programs for Spanish- and Portuguese-speaking markets across the region. Travel may be required.