Senior Manager, US Communications and Influencer Strategy

Brobston Group; New York (NY); Hybrid; USD 110,000 - 151,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Insurance

Life and Disability Insurance

Paid Time Off

Paid Volunteer Days

Paid Company Holidays

401K with 6% Company Match

Talent Development & Learning Programs

Internal & International Mobility

Product Discounts & Annual Gratis

Employee Led Affinity Groups

Tuition Reimbursement

Job summary

Shiseido Americas is seeking a Senior Manager, US Communications, to lead influencer strategy across earned, paid and owned channels. You will expand relationships with influencers, manage trade and retail partnerships, and work with cross-functional partners to maximize brand visibility.

You will build and measure programs with a focus on beauty editors, influencers, and agencies, while coordinating events and activations around key launches and moments.

Qualifications

• 5-8 years of experience in Influencer Engagement, Communications/PR and/or Social Media.
• Experience with influencer management platforms (e.g., Tribe Dynamics) and office tools (MS Office).
• Strong relationships with beauty editors, influencers and agencies.
• Passion for beauty and fluency in social media trends.

Responsibilities

• Develop and manage influencer strategies across paid, earned and owned channels.
• Lead media relations, securing high-impact coverage across outlets.
• Coordinate events and influencer activations with cross-functional teams.
• Define KPIs, analyze reporting, and optimize influencer programs.
• Forecast budgets and manage annual program spending.
• Create engaging presentations for leadership and global meetings.

Skills

Influencer Engagement

Communications/PR

Social Media

Tools

Tribe Dynamics

Microsoft Office

Job description

Shiseido Americas is seeking a Senior Manager, US Communications, to lead influencer strategy across earned, paid and owned channels. You will expand relationships with influencers, manage trade and retail partnerships, and work with cross-functional partners to maximize brand visibility.

You will build and measure programs with a focus on beauty editors, influencers, and agencies, while coordinating events and activations around key launches and moments.