LATAM Channel Marketing Lead for SMB & Digital

Apple, Inc.; Coral Gables (FL); On-site; USD 130,000 - 180,000; Full time

Job summary

Apple Inc. in Coral Gables, Florida seeks a Channel Marketing Lead for Latin America Small Business & Digital Players.

You will own demand generation across partner retail, digital channels, and operator partnerships, designing programs that drive awareness, consideration, conversion, and retention for SMB customers across LATAM. The role requires leading regional marketing investments, building scalable funnel frameworks, and collaborating with resellers and digital partners to ensure brand

Qualifications

• 8+ years of experience in channel marketing, trade marketing or demand generation with ownership of marketing budgets and partner co-marketing programs across multiple routes to market.
• Experience designing marketing programs across physical retail and digital/e-commerce environments.
• Proven ability to build and measure full-funnel marketing campaigns with clear attribution to business outcomes.
• Familiarity with data analytics and modern marketing tools applied to execution and performance optimization.
• Outstanding communication skills and ability to work across cultures, languages and time zones in a regional role.
• Bachelor's degree or equivalent experience.
• Fluent in English and Spanish and/or Portuguese.

Responsibilities

• Own the regional marketing investment strategy for the small business segment — from planning and allocation through execution, attribution, and ROI measurement.
• Design demand generation programs that work across multiple routes to market — adapting creative, messaging, and tactics to each channel's dynamics and the small business buying journey.
• Build and manage the marketing funnel framework for channel-led campaigns, ensuring programs move small business customers from awareness through to purchase.
• Partner with resellers, distributors, digital channel partners, and operators to co-develop and execute localized marketing plans aligned with brand standards and quarterly priorities.
• Lead in-store marketing strategy for the small business audience — from merchandising and point-of-sale to experiential programs that drive product consideration and attach.
• Define and scale the digital marketing approach for online channels, including co-branded content, storefront optimization, and performance marketing campaigns.
• Collaborate with operator partners to ensure Apple's small business proposition is well-represented across their go-to-market programs.
• Establish data-driven measurement practices — define KPIs per channel, track campaign performance, and use insights to optimize program investment.
• Leverage modern marketing tools and platforms to scale campaign execution, personalise partner marketing assets, and surface actionable insights from program data.
• Coordinate with field marketing, channel business development, sales and country teams to ensure programs are aligned with business objectives and product launch cycles.

Skills

Channel marketing

Demand generation

Budget ownership

Cross-cultural communication

Retail & digital channels

Data analytics

Strategic planning

Fluent in English & Spanish/Portuguese

Education

Bachelor's degree

Tools

Google Analytics

Tableau

Job description

Apple Inc. in Coral Gables, Florida seeks a Channel Marketing Lead for Latin America Small Business & Digital Players.

You will own demand generation across partner retail, digital channels, and operator partnerships, designing programs that drive awareness, consideration, conversion, and retention for SMB customers across LATAM. The role requires leading regional marketing investments, building scalable funnel frameworks, and collaborating with resellers and digital partners to ensure brand