LA-Based Google Ads Specialist — Growth & Conversions

Shaka Wear; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Shaka Wear in Los Angeles is seeking a knowledgeable Google Ads Specialist to manage and optimize online campaigns. You will develop, execute, and refine strategies to boost brand awareness, drive traffic, and generate conversions.

The role requires hands-on experience with Google Ads, keyword research, ad copy, A/B testing, and analytics. You will track KPI like impressions, clicks, CPA, and ROI, and collaborate with marketing to align with business goals.

Qualifications

• Proven experience managing Google Ads campaigns and achieving measurable results.
• Strong ability to research keywords, set budgets, and optimize bids.
• Experience creating audience segments and targeted ad strategies.
• Ability to analyze data and generate actionable insights using Google Analytics.
• Excellent written and verbal communication for compelling ad copy.
• Having a Google Ads certification is a plus.
• Work Authorization required.

Responsibilities

• Develop, implement, and manage Google Ads campaigns aligned with marketing goals.
• Conduct keyword research to build targeted ads and improve CTR.
• Write compelling ad copy and create creative strategies to boost CTR and conversions.
• Monitor performance, adjust bids and strategies to optimize ROI.
• Run A/B tests on ads, landing pages, and creatives to improve results.
• Track KPIs such as impressions, clicks, conversions, and CPA.
• Collaborate with marketing to ensure campaigns align with business goals.
• Stay current with Google Ads updates and best practices.

Skills

Keyword research

Bid management

Audience targeting

Analytics & reporting

Ad copywriting

Google Ads certified

Job description

Shaka Wear in Los Angeles is seeking a knowledgeable Google Ads Specialist to manage and optimize online campaigns. You will develop, execute, and refine strategies to boost brand awareness, drive traffic, and generate conversions.

The role requires hands-on experience with Google Ads, keyword research, ad copy, A/B testing, and analytics. You will track KPI like impressions, clicks, CPA, and ROI, and collaborate with marketing to align with business goals.