Google Ads Specialist

Shaka Wear; Los Angeles (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Shaka Wear in Los Angeles is seeking a knowledgeable Google Ads Specialist to manage and optimize online campaigns. You will develop, execute, and refine strategies to boost brand awareness, drive traffic, and generate conversions.

The role requires hands-on experience with Google Ads, keyword research, ad copy, A/B testing, and analytics. You will track KPI like impressions, clicks, CPA, and ROI, and collaborate with marketing to align with business goals.

Qualifications

• Proven experience managing Google Ads campaigns and achieving measurable results.
• Strong ability to research keywords, set budgets, and optimize bids.
• Experience creating audience segments and targeted ad strategies.
• Ability to analyze data and generate actionable insights using Google Analytics.
• Excellent written and verbal communication for compelling ad copy.
• Having a Google Ads certification is a plus.
• Work Authorization required.

Responsibilities

• Develop, implement, and manage Google Ads campaigns aligned with marketing goals.
• Conduct keyword research to build targeted ads and improve CTR.
• Write compelling ad copy and create creative strategies to boost CTR and conversions.
• Monitor performance, adjust bids and strategies to optimize ROI.
• Run A/B tests on ads, landing pages, and creatives to improve results.
• Track KPIs such as impressions, clicks, conversions, and CPA.
• Collaborate with marketing to ensure campaigns align with business goals.
• Stay current with Google Ads updates and best practices.

Skills

Keyword research

Bid management

Audience targeting

Analytics & reporting

Ad copywriting

Google Ads certified

Job description

To craft authentic streetwear built on respect, loyalty, and trust for the culture.

Our Vision

To be the global leader in streetwear essentials, driven by unfiltered authenticity, timeless silhouettes, and relentless innovation.

About Shaka Wear

Founded in South Los Angeles in 2004, Shaka Wear is a premium streetwear essential brand built on authenticity, quality, and culture. From our world-famous heavyweight tees to our growing collection of streetwear staples, we don't just make clothing. We make a statement. We're rooted in the spirit of LA and driven by a belief that true style lives in the basics. As we continue to grow, we're building a team that shares our passion for the culture and our hunger to push the brand to the next level.

About the Role

We are seeking a knowledgeable and results-driven **Google Ads Specialist** to manage and optimize our online advertising campaigns. The ideal candidate will have hands-on experience with Google Ads (formerly AdWords) and a proven track record of driving successful PPC (pay-per-click) campaigns. You will be responsible for developing, executing, and optimizing Google Ads strategies to increase brand awareness, drive traffic, and generate conversions.

*Must be located within the Los Angeles, CA area

Objectives of the Role

• - Develop, implement, and manage Google Ads campaigns that align with marketing goals.
• - Conduct keyword research to create targeted ads that reach the right audience.
• - Write compelling ad copy and develop creative strategies to improve click-through rates (CTR) and conversion rates.
• - Monitor and analyze campaign performance, adjusting bids and strategies to optimize ROI.
• - Implement A/B testing on ads, landing pages, and other elements to continuously improve performance.
• - Track and report on key performance metrics (KPIs) such as impressions, clicks, conversions, and cost per acquisition (CPA).
• - Collaborate with the marketing team to ensure that Google Ads campaigns align with overall business goals.
• - Stay up-to-date with Google Ads platform updates, new features, and industry trends.

Required Skills and Qualifications

• - Strong knowledge of keyword research, bidding strategies, and audience targeting.
• - Ability to analyze data (Google Analytics) and generate actionable insights.
• - Experience with A/B testing and optimizing campaigns for performance.
• - Familiarity with Google Analytics and other tools to track and report on campaign performance.
• - Excellent written and verbal communication skills, especially in crafting effective ad copy.
• - Google Ads certification is a plus.
• -Work Authorization required.

If you are passionate about digital marketing and have a knack for driving growth through Google Ads, we'd love to have you on our team!

Our Culture

At Shaka Wear, we move fast, think big, and take pride in what we build. We're a growing team and your work will have real, visible impact from day one. We value people who perform, take ownership, and bring genuine passion to what they do. The environment is creative, street culture-driven, and entrepreneurial. We don't do things the conventional way, and that's by design.

Our core values:

• Authenticity: We stay true to our roots and our culture in everything we do.
• Quality over everything: We don't accept anything less than the best, and neither should you.
• Loyalty: To the culture, to our team, and to the people who wear our brand.
• Trust & Integrity: We do what we say and say what we mean, every time.

Hustle and ownership: If you can perform, you'll be rewarded. We trust people who take initiative.