L&S: Media Strategist

AAF-SD; Minneapolis (MN); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Mentorship opportunities

Collaborative team environment

Growth in leadership skills

Job summary

A marketing and advertising agency in Minneapolis seeks a Media Strategist to lead innovative media strategies and manage vendor relationships for notable brands. This role emphasizes strategic thinking, effective communication of media strategies, and execution across multiple channels. The ideal candidate will possess a bachelor's degree and 3-5 years of experience in media or marketing. Join a dynamic team dedicated to delivering impactful results while having fun in a collaborative environment!

Qualifications

• 4-year degree in media, marketing, journalism, advertising, communications, or business required.
• 3-5 years of experience in paid media or marketing preferred.
• Experience with media buying software and self-serve platforms is a plus.

Responsibilities

• Lead media strategy and innovation for clients.
• Track industry trends and consumption habits.
• Develop innovative media strategies to support client goals.
• Execute media buys across all channels.

Skills

Strategic thinking

Leadership

Communication

Media strategy

Problem-solving

Education

Bachelor's degree in media or related field

Tools

MediaOcean software

Google Ads

Meta

Job description

As a full-service marketing and advertising agency, L&S works with some of the region’s most respected brands across tourism, foodservice, education and more. We help brands outthink, outdo and outperform, driving agency and client growth. L&S is a collaborative, team-centric agency that puts our clients first, going all in on the work, evolving daily and finding a way to solve problems and make success happen.

ABOUT THE ROLE:

The Media Strategist role is where big-picture thinking meets leadership — you’ll connect the dots across channels, clients, and teams to build media strategies that truly move the needle. You’re a strategic thinker who sees how all the pieces fit together and can clearly communicate with clients.

This isn’t just about placing media — it’s about leading integrated strategies that drive measurable results across digital, broadcast, print, radio, out-of-home and more. You’ll think critically about the media landscape, guide your team through complex projects, and ensure every decision ladders up to client goals.

Location: Sioux Falls, SD or Minneapolis, MN

WHAT YOU’LL DO:

As a Media Strategist, your primary responsibility is to lead media strategy and innovation for clients. Your day-to-day responsibilities will include:

Stay ahead of the media landscape, tracking industry trends, consumption habits, innovative technology and emerging opportunities.

Lead and cultivate vendor relationships, serving as the primary contact for strategic partnerships and identifying new channels, platforms or executions.

Collaborate with consumer insights to lead media and market research, transforming data and information into something actionable to build stronger recommendations.

Develop innovative media strategies that support client goals and drive measurable business outcomes.

Lead media’s role in the agency critical path, ensuring timely communication with internal teams and external partners.

Present media strategies to clients with confidence and maintain ongoing client communication.

Execute media buys across all channels (digital, social, video, audio, OOH, print, etc.) using Media Ocean software.

Provide strategic input on creative development, campaign optimizations, and performance analysis.

Develop custom reporting deliverables that translate data into actionable insights and inform future planning.

Manage media team workload, organizing projects and priorities across multiple client accounts while upholding execution standards.

Oversee billing processes, including invoice reconciliation and client media placement billing.

Mentor team members and contribute to understanding media profitability.

WHAT WE’RE LOOKING FOR:

A strategic leader who balances big-picture thinking with meticulous execution.

A confident communicator who excels at presenting complex media strategies to clients and internal stakeholders.

A proactive problem-solver who thrives on managing multiple priorities and keeping teams aligned.

A four-year degree in media, marketing, journalism, advertising, communications, or business is required.

3-5 years working in paid media or marketing with demonstrated strategic and leadership experience is preferred.

Bonus points if you have experience with media buying software and self-serve platforms like Meta, Google Ads, Mediaocean and more.

WHY YOU’LL LOVE IT HERE:

You’ll lead meaningful work that shapes how respected brands connect with their audiences.

You’ll have the opportunity to mentor and develop junior team members while growing your own leadership skills.

You’ll work with a collaborative, supportive team that knows how to hustle but also how to have fun.

You’ll be part of an agency that balances smart strategy, creative thinking, and measurable results — with clients who trust us to do big things.

READY TO APPLY?

If you’re a strategic thinker, natural leader, and ready to own the media strategy for great brands, we’d love to meet you.