Senior Digital Media Strategist

SkyWater Search; Minneapolis (MN); Presencial; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

SkyWater Search Partners is seeking a Senior Digital Media Strategist in Minneapolis, MN. You will lead hands-on digital media campaigns across search, social, video, display, and programmatic, translating complex data into actionable guidance for clients.

Ideal candidates bring 5+ years in agency settings, deep knowledge of Google Ads (Performance Max) and Meta Ads Manager, GA4, GTM, and cross-platform familiarity with LinkedIn, TikTok, Reddit, Pinterest, and DSPs.

Formación

• 5+ years of hands-on digital media experience in an agency.
• Strong problem-solving and campaign diagnostic skills.
• Deep understanding of why media strategies work beyond platforms.
• Expert-level proficiency in Google Ads and Meta Ads Manager.
• Fluency with GA4, Google Tag Manager, and business manager accounts.
• Familiar with LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs, and ad servers.
• Strong analytical skills and advanced Excel experience (pivot tables).
• Insatiable curiosity and willingness to test and optimize.

Responsabilidades

• Bring campaigns to life: Build, launch, manage, and QA across search, social, video, display, and programmatic.
• Make smart strategic decisions: targeting, bidding, budget allocation, and campaign structures.
• Keep the big picture in focus: balance budget, reach, frequency, pacing, and diminishing returns.
• Get measurement right: implement and audit conversions, GA4 events, GTM logic, and UTM taxonomies.
• Follow the data: analyze performance and derive insights.
• Test, learn, repeat: design experiments and apply insights to improve performance.
• Stay ahead: identify issues and opportunities without a fixed playbook.
• Translate data into clear recommendations for internal teams and clients.

Conocimientos

Google Ads

Performance Max

Meta Ads Manager

GA4

Google Tag Manager

LinkedIn

TikTok

Reddit

Pinterest

Programmatic DSPs

Ad servers

Excel

Pivot tables

Analytical skills

Data-driven insights

Communication

Herramientas

GA4

Google Tag Manager

Excel

Descripción del empleo

Senior Digital Media Strategist | Minneapolis, MN

We're looking for a Senior Digital Media Strategistfor an established and creatively-driven indie agency!This leader knows their way around today's digital media platforms and has the curiosity and analytical chops to make them work harder. This is a hands-on role for someone who can take a strategy, bring it to life across digital channels, and continuously find ways to make it better.

You’ll build and optimize campaigns, troubleshoot performance, uncover opportunities, and turn complex data into clear, actionable recommendations. You’ll also help bring others along—translating the what, why, and what's-next for internal teams and key clients.

In other words, we’re looking for someone who is equally comfortable in the platforms, in the data, and in the conversation!

What you’ll be doing

• Bring campaigns to life. Build, launch, manage, and QA digital media campaigns across search, social, video, display, and programmatic.

• Make smart strategic decisions. Translate broader strategy into thoughtful targeting, bidding, budget allocation, and campaign structures.

• Keep the big picture in focus. Balance budget, reach, frequency, pacing, and diminishing returns to make sure campaigns are working toward the right goals.

• Get measurement right. Implement and audit conversion goals, GA4 events, Google Tag Manager logic, and UTM taxonomies.

• Follow the data. Dig into performance to understand what's working, what's not, and—most importantly—why.

• Test, learn, repeat. Develop hypotheses, design experiments, and put insights into action to improve performance over time.

• Stay one step ahead. Spot potential issues, identify opportunities, and recognize when optimizing one metric might come at the expense of the bigger picture.

• Make the complex simple. Translate data and technical insights into clear, compelling recommendations for internal teams and clients.

Ideal Candidate

• 5+ years of hands-on digital media experience, ideally within an agency environment.

• A natural instinct for problem-solving and the ability to independently diagnose why campaigns are overor underperforming.

• A strong understanding of the why behind media strategy—not just how to push buttons in a platform.

• Expert-level proficiency in Google Ads (including Performance Max) and Meta Ads Manager.

• Fluency in GA4, Google Tag Manager, and ad-platform business manager accounts.

• Familiarity with platforms such as LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs, and ad servers.

• Strong analytical skills and advanced Excel experience. Pivot tables don't scare you.

• An insatiable curiosity and a genuine interest in testing, experimenting, and finding better ways to do things.

• The ability to turn a mountain of data into a handful of meaningful insights and recommendations.

• Clear, concise communication and presentation skills. Client-facing experience is a plus.

• Comfort with ambiguity, a willingness to challenge the status quo, and the confidence to tackle problems without a ready-made playbook.

A little about the team

This agency isstrategically focused, creatively driven, and relentless in theirpursuit of remarkable solutions to theirclients' challenges. Theybring big-agency thinking and experience without the big-agency baggage!

They have an inclusive, collaborative culture brings together smart people across disciplines, encouraging great ideas, fresh perspectives, and meaningful partnerships with clients!