Digital Media Strategist at Lensa

Feedinkoo: Remote Jobs; United States; On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Generous PTO

Health insurance

401(k) with match

Paid training

Cell phone reimbursement

Job summary

Feedinkoo is seeking a Digital Media Strategist to lead day-to-day logistics of digital campaigns, collaborate across teams and cultivate internal and client partnerships.

You will drive planning, activation and maintenance across display, video, mobile and social channels, develop strategy decks, monitor performance and optimize campaigns for measurable impact.

The role offers competitive pay, generous PTO, health benefits and professional training opportunities.

Qualifications

• Team player in a fast-paced, detail-oriented environment.
• Resourceful, accountable and able to take initiative.
• Strong communication and collaboration with internal and external partners.

Responsibilities

• Own elements of planning and execution across display, video, mobile and social.
• Collaborate with AEAs and digital team lead for strategy and plan development.
• Use evaluation and buying tools (Google Adwords, The Trade Desk, Facebook) for planning and reporting.
• Participate in brainstorms to kick-off planning and consideration set development.
• Provide critical thinking and analysis to draw actionable implications.
• Monitor trends, tools, opportunities and applications in digital media.
• Investigate cross-channel opportunities beyond silos.
• Create and present media-specific documents, media plans and decks.
• Set up campaigns across digital platforms including programmatic buying.
• Traffic plan assets and tracking tags.
• Ensure tracking is set up to monitor performance and report results.
• Set up 3rd-party ad server/tracker system and ensure sites are enabled.
• QA tracking functionality and creative units.
• Create post-launch information to demonstrate proof of placement.
• Manage budgets in self-serve platforms and with vendors; track pacing and optimizations.
• Quality of inventory, frequency, geo parameters, bid thresholds.
• Monitor and optimize self-service paid media across platforms (Facebook, The Trade Desk, Google Adwords).
• Manage day-to-day communication with Vendors, AEAs, and Creative.
• Build campaign performance reports from 3rd parties.
• Evaluate campaign effectiveness via reporting and post-campaign analysis.
• Share insights with the digital media team to leverage learnings.
• Evolve reporting—data and insights.
• Develop ideas for day-to-day efficiencies.
• Educate the wider agency on digital media.
• Train and mentor interns as applicable.

Skills

Teamwork

Resourcefulness

Accountability

Initiative

Attention to detail

Tools

Google Adwords

The Trade Desk

Facebook

Job description

Job Summary

The Digital Media Strategist is a crucial position that requires an individual to work well within a team and be prepared for a fast‑paced and detail‑oriented environment. This individual is expected to show resourcefulness, exhibit accountability, work independently and demonstrate initiative. The role drives innovation at the campaign level, owns day‑to‑day logistics in strategy, planning, activation, and maintenance of digital media campaigns, and cultivates key partnerships internally and externally to deliver the best digital media opportunities to the client.

Digital Strategy (20%)

• Across display, video, mobile and social channels – owning elements of planning and execution.
• Collaborate with AEAs and digital team lead for strategy and plan development.
• Working knowledge of evaluation and buying tools (Google Adwords, The Trade Desk, Facebook, etc.) for plan development and reporting.
• Participate in brainstorms to kick‑off planning and consideration set development.
• Provide critical thinking and analysis to draw conclusions and construct actionable implications.
• Monitor trends, tools, opportunities, and applications in digital media environments and apply that knowledge.
• Investigate cross‑channel opportunities, considering digital channels outside of a silo.
• Create and present media‑specific documents, media plans, objectives and strategy decks, and other related functions.

Campaign Execution (25%)

• Setup campaigns across various digital media platforms, inclusive of programmatic buying technology.
• Traffic plan assets such as creative and required tracking tags.
• Ensure all tracking is set up to effectively monitor campaign performance and report on success.
• Set up 3rd‑party ad server/tracker system (as applicable) and follow through to ensure sites are enabled, functioning properly and all creative materials are received.
• Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues.
• Create campaign post‑launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients (as necessary or required).

Campaign Management (25%)

• Manage budget within self‑serve platforms and with 3rd‑party vendors, track pacing and optimizations; adjust campaign parameters as needed.
• Quality of inventory (blacklists, whitelists), frequency, geo parameters, max & min bid thresholds.
• Monitor, manage and optimize self‑service paid media across Facebook, The Trade Desk, Google Adwords, etc.; including buy set‑up (targeting selections).
• Manage day‑to‑day communication with key internal and external partners: Vendors, AEAs, and Creative.

Reporting & Analysis (20%)

• Build campaign performance reports including aggregation from 3rd parties (InMarket, Simpli.fi, etc.).
• Create and evaluate campaign effectiveness via reporting and post‑campaign analysis—providing an active voice communicating optimization opportunities and challenges.
• Cross‑share insights and findings with the digital media team to leverage learnings across similar clients.
• Seek ways to evolve reporting—both in data reported and insights gleaned.

Training & Development (10%)

• Develop and bring forth new ideas for creating efficiencies in day‑to‑day work and processes.
• Look for areas of opportunity to educate the greater agency regarding digital media.
• Training and mentoring of interns, as applicable (includes QA of work).

Benefits

• Generous and flexible paid time off
• Competitive pay
• Paid training
• 401(k) with match
• Cell phone reimbursement
• Health, dental, vision insurance & more
• Flexible spending account