Korea Marketing Strategy & Analytics Analyst

Fisher Investments; Washington; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical and vision coverage

401(k) match

Paid time off

Hybrid work model

Job summary

Fisher Investments in Washington state is seeking an International Marketing Strategy and Planning Analyst focused on South Korea. This role reports to the AVP of Strategy and Planning and collaborates with global marketing teams and outside agencies.

You will manage marketing efforts for South Korea, including performance analysis, campaign development, budgeting, and testing, with growth opportunities within the Global PCG Marketing Group.

Qualifications

• 3+ years of experience in digital marketing, with a focus on performance-based lead generation.
• Bachelor's degree or equivalent combination of education and experience.
• Experience working in South Korea or marketing to South Korean consumers.
• Fluency in both Korean and English, spoken and written.
• Detail-oriented with ability to QC Korean-language ads, offers, and landing pages.
• Strong analytical mindset with data-driven approach to performance marketing.
• Deep knowledge of South Korean culture and society.

Responsibilities

• Support external and internal partners to develop and report on lead generation campaigns.
• Lead marketing relationship with external media agencies for optimization, localization, and testing.
• Manage budgeting, forecasting, reporting, contract routing, and auditing.
• Collaborate with in-house marketing agency, fishtank, for creative and landing page development in South Korea.
• Support market research to incorporate local trends into campaigns and identify opportunities.
• Build performance reports and present opportunities to Senior Executive Management.
• Oversee reputational risk by following P&Ps and compliance for South Korea.
• Identify process improvements and lead implementation to improve results.
• Work with a multicultural team across the globe on various initiatives.

Skills

Digital marketing

Lead generation

Korean-English fluency

Data analysis

Quality control for Korean materials

Education

Bachelor's degree

Tools

Analytics tools

Localization tools

Job description

Fisher Investments in Washington state is seeking an International Marketing Strategy and Planning Analyst focused on South Korea. This role reports to the AVP of Strategy and Planning and collaborates with global marketing teams and outside agencies.

You will manage marketing efforts for South Korea, including performance analysis, campaign development, budgeting, and testing, with growth opportunities within the Global PCG Marketing Group.