International Marketing Analyst - South Korea

Fisher Investments; Washington; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical and vision coverage

401(k) match

Paid time off

Hybrid work model

Job summary

Fisher Investments in Washington state is seeking an International Marketing Strategy and Planning Analyst focused on South Korea. This role reports to the AVP of Strategy and Planning and collaborates with global marketing teams and outside agencies.

You will manage marketing efforts for South Korea, including performance analysis, campaign development, budgeting, and testing, with growth opportunities within the Global PCG Marketing Group.

Qualifications

• 3+ years of experience in digital marketing, with a focus on performance-based lead generation.
• Bachelor's degree or equivalent combination of education and experience.
• Experience working in South Korea or marketing to South Korean consumers.
• Fluency in both Korean and English, spoken and written.
• Detail-oriented with ability to QC Korean-language ads, offers, and landing pages.
• Strong analytical mindset with data-driven approach to performance marketing.
• Deep knowledge of South Korean culture and society.

Responsibilities

• Support external and internal partners to develop and report on lead generation campaigns.
• Lead marketing relationship with external media agencies for optimization, localization, and testing.
• Manage budgeting, forecasting, reporting, contract routing, and auditing.
• Collaborate with in-house marketing agency, fishtank, for creative and landing page development in South Korea.
• Support market research to incorporate local trends into campaigns and identify opportunities.
• Build performance reports and present opportunities to Senior Executive Management.
• Oversee reputational risk by following P&Ps and compliance for South Korea.
• Identify process improvements and lead implementation to improve results.
• Work with a multicultural team across the globe on various initiatives.

Skills

Digital marketing

Lead generation

Korean-English fluency

Data analysis

Quality control for Korean materials

Education

Bachelor's degree

Tools

Analytics tools

Localization tools

Job description

Do you have a deep understanding of South Korean culture and society? Are you fluent in Korean? If you are looking for opportunities for personal and professional development, the International Strategy and Planning Analyst might be just the right opportunity for you!

The Opportunity:

Our Global Marketing Department is looking for an International Marketing Strategy and Planning Analyst focused on South Korea. Located in our U.S. offices, reporting directly to the Associate Vice President of Strategy and Planning, you will work with other international marketers in addition to a variety of internal departments and outside agencies.

As an International Marketing Strategy and Planning Analyst, you will be foremost responsible for Fisher Investment's marketing efforts in South Korea, including performance analysis and reporting, campaign and creative development and testing. This is an excellent opportunity in the Global PCG Marketing Group with ample growth opportunities.

The Day-to-Day:

• Support external and internal partners to develop, complete and report on lead generation campaigns, to achieve our goals
• Lead our marketing relationship with external media agency partner(s) in all aspects of marketing, including optimization, content localization, creative and landing page development and testing
• Manage operational tasks, such as budgeting and forecasting, reporting, contract routing, and auditing
• Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in South Korea
• Support competitor and market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities
• Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
• Oversee reputational risk by following established P&Ps and compliance requirements for South Korea
• Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
• Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on a wide range of tasks and project initiatives

Your Qualifications:

• 3+ years of experience in digital marketing, with a strong focus on performance-based lead generation
• Bachelor's degree or equivalent combination of education and experience
• Experience working in South Korea or solid track record of marketing to South Korean consumers
• Fluency in both Korean and English, written and verbal
• Highly detail-oriented, with the ability to perform quality control on Korean-language materials, including ads, offers, and landing pages
• Strong analytical mindset with a data-driven approach to performance marketing
• In-depth local knowledge of South Korean culture and society

Compensation:

• $80,200 - $110,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience
• Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER