Key Account Manager

Good Boy Vodka; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Good Boy Vodka, Inc. is seeking a seasoned Key Accounts Manager to lead and grow relationships with flagship on- and off-premise chain accounts across the Central Great Lakes region (IL, IN, WI).

This remote-friendly role covers the Central Great Lakes territory. The ideal candidate brings 5+ years in beverage alcohol sales, a proven track record with chain accounts, strong distributor partnerships, and the ability to analyze data to drive brand growth.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of beverage alcohol sales experience, ideally RTDs, with a proven track record managing chain accounts.
• Strong relationships within distributor networks (primarily AB) and key retail chains.
• Analytical and data-driven mindset; proficiency in VIP, IRI, Nielsen, and/or Encompass.
• Willingness to travel up to 50% across assigned territories.

Responsibilities

• Develop and execute strategic sales plans to achieve volume, distribution, and visibility goals within key regional and national chain accounts.
• Manage relationships with key buyers, distributors, and trade partners throughout the assigned territory.
• Collaborate with distributors to ensure execution of programming, pricing, and promotional plans.
• Analyze market trends, pricing, and sales data (IRI/Nielsen/VIP) to identify growth opportunities and inform strategy.
• Lead new product launches and ensure alignment with marketing and brand activation teams.
• Develop and track annual budgets, promotional spend, and ROI on key programming.
• Conduct regular account visits, manage chain resets, and ensure brand standards are met in all markets.
• Coordinate with Marketing to develop and deploy POS, in-store merchandising, and digital marketing activations.
• Provide market feedback, competitive insights, and field execution reports to senior leadership.
• Represent the brand at key regional events, trade shows, and chain reviews.

Skills

Presentation skills

Negotiation

Interpersonal communication

Analytical mindset

VIP/IRI/Nielsen/Encompass experience

Travel readiness

Education

Bachelor’s degree in Business, Marketing

Tools

VIP

IRI

Nielsen

Encompass

Job description

Key Accounts Manager

Location: Remote within assigned territory

Department: Sales

Territory: Central Great Lakes

Company Region: Central

Reports To: Director of National Accounts

About the Role

Good Boy Vodka is a fast-growing, purpose-driven beverage brand with a portfolio of premium vodka and ready-to-drink (RTD) cocktails. We’re looking for an experienced Key Accounts Manager (KAM) to lead and grow relationships with key on- and off-premise chain accounts across the Central Great Lakes territory. Territory coverage includes IL, IN, WI.

This individual will be responsible for developing and executing strategic sales plans, managing distributor partnerships, and driving brand visibility and profitability across multiple states. The ideal candidate is a relationship-builder with deep beverage alcohol experience, strong analytical skills, and a passion for brand growth.

Key Responsibilities

• Develop and execute strategic sales plans to achieve volume, distribution, and visibility goals within key regional and national chain accounts.
• Manage relationships with key buyers, distributors, and trade partners throughout the assigned territory. Illustrative account focus: Regional grocery, club and liquor.
• Collaborate with distributors to ensure execution of programming, pricing, and promotional plans.
• Analyze market trends, pricing, and sales data (IRI/Nielsen/VIP) to identify growth opportunities and inform strategy.
• Lead new product launches and ensure alignment with marketing and brand activation teams.
• Develop and track annual budgets, promotional spend, and ROI on key programming.
• Conduct regular account visits, manage chain resets, and ensure brand standards are met in all markets.
• Coordinate with Marketing to develop and deploy POS, in-store merchandising, and digital marketing activations.
• Provide market feedback, competitive insights, and field execution reports to senior leadership.
• Represent the brand at key regional events, trade shows, and chain reviews.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in beverage alcohol sales, ideally in RTDs, with a proven track record managing chain accounts.
• Strong relationships within distributor networks (primarily AB) and key retail chains.
• Excellent presentation, negotiation, and interpersonal communication skills.
• Analytical and data-driven mindset; proficiency in VIP, IRI, Nielsen, and/or Encompass.
• Self-starter with the ability to work independently and collaboratively across teams.
• Willingness to travel up to 50% across assigned territories.

Why Join Us

• Be part of one of the fastest-growing premium vodka and RTD brands in the U.S.
• Competitive salary, performance-based bonus, and benefits package.
• Opportunity to make an impact in a purpose-driven company that gives back to veterans, K9s, and community causes.
• Dynamic, entrepreneurial environment with room to grow.