Journey Architect: Customer Experience Orchestrator

Amazon Web Services (AWS); New York (NY); On-site; USD 87,000 - 152,000; Full time

Job summary

AWS Marketing is seeking a Journey Architect to join the Customer Experience team within the IDC. Lead the implementation of customer journeys in Adobe Experience Platform (AEP) and support strategic design of personalized experiences that drive adoption and growth of AWS services.

This role focuses on technical implementation, journey orchestration, data integrity, and collaboration across CX, Marketing, and Analytics teams to deliver scalable, data-driven marketing experiences.

Qualifications

• 5+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience building and optimizing multiple, simultaneous marketing campaigns.
• Experience managing or working within cross-functional marketing and creative teams.

Responsibilities

• Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP).
• Build and configure journey orchestration workflows, segmentation logic, and personalization rules.
• Execute technical implementations based on journey frameworks and requirements from Digital Strategists.
• Implement shared foundations approach to enable scalable, reusable journey components.
• Ensure data integrity and proper integration across marketing technology stack.
• Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics.
• Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation.
• Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages.
• Provide technical feasibility and best practice input during journey design workshops and planning sessions.
• Contribute to journey strategy discussions with insights from platform capabilities and implementation experience.
• Support the development of next best action and next best content recommendation strategies.
• Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs).
• Partner with CX team on journey progression metrics and reporting.
• Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution.
• Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences.
• Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations.
• Present technical implementations and results to stakeholders.

Skills

Data-driven marketing

Excel

Tableau

Campaign management

Cross-functional collaboration

Tools

Excel

Tableau

Job description

AWS Marketing is seeking a Journey Architect to join the Customer Experience team within the IDC. Lead the implementation of customer journeys in Adobe Experience Platform (AEP) and support strategic design of personalized experiences that drive adoption and growth of AWS services.

This role focuses on technical implementation, journey orchestration, data integrity, and collaboration across CX, Marketing, and Analytics teams to deliver scalable, data-driven marketing experiences.