Growth Lead: AI-Driven IT GTM & Scale

Rippling, Inc.; New York (NY); On-site; USD 146,000 - 244,000; Full time

Benefits offered by this job

Benefits

Equity

Job summary

Rippling IT is the IT infrastructure for the AI era: one platform that unifies identity, devices, and compliance on a single data graph, so policy is set once and enforced everywhere, for every employee and every agent.

This Growth Lead role builds and scales the growth engine for Rippling IT, partnering with Marketing, Sales, RevOps, BizOps, Product, and the IT GM to diagnose bottlenecks, construct scalable motions, and push them through to execution with sharp prioritization and

Qualifications

• Experience in growth, GTM engineering, or another technical growth role at a high-growth B2B company.
• Strong technical fluency with data, AI, automation, and modern GTM tooling to build scalable systems, not just dashboards or recommendations.
• A track record of identifying growth opportunities, prioritizing effectively, shipping experiments or programs, and scaling what works across teams.
• Excellent analytical judgment, with the ability to go deep without getting trapped in analysis or local optimization.
• Strong cross-functional influence: you can get work done through people you do not directly manage across sales, marketing, ops, product, and leadership.
• High clock speed, low ego, and a bias toward action in ambiguous, fast-changing environments.
• A clear, demonstrated point of view on AI in GTM, not as a buzzword, but as something you're using daily to change how growth work gets done.

Responsibilities

• Develop a deep, ongoing understanding of the IT buyer through customer conversations, sales calls, win/loss analysis, product usage, competitive research and funnel data, using those insights to continuously reshape the GTM strategy.
• Own high-leverage growth programs for Rippling IT from problem diagnosis and buyer insight through testing, measurement, and scaled rollout.
• Turn validated IT buyer and product insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle, field, partner, and product launch channels.
• Build AI-native, technically sophisticated GTM workflows across prospecting, audience building, enrichment, personalization, experimentation, routing, and campaign automation.
• Identify funnel and pipeline bottlenecks, then partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them.
• Partner with cross-sell marketing to develop plays that convert HR and Finance customers into IT customers.
• Partner with product marketing and demand generation on launches for an ambitious roadmap of path-breaking IT products.
• Move fluidly between strategy and execution: build the model, write the brief, inspect the data, pressure-test the message, and push the work across the finish line.
• Make the central IT GTM team more effective by creating repeatable systems, playbooks, and experiments that can scale 10x across many areas.

Skills

Growth

GTM engineering

Data analysis

Cross-functional influence

Tools

AI tooling

GTM tooling

Job description

Rippling IT is the IT infrastructure for the AI era: one platform that unifies identity, devices, and compliance on a single data graph, so policy is set once and enforced everywhere, for every employee and every agent.

This Growth Lead role builds and scales the growth engine for Rippling IT, partnering with Marketing, Sales, RevOps, BizOps, Product, and the IT GM to diagnose bottlenecks, construct scalable motions, and push them through to execution with sharp prioritization and