GTM Engineer — AI-Powered IT Growth & Playbooks

Rippling; New York (NY); On-site; USD 130,000 - 210,000; Full time

Job summary

Rippling is hiring a GTM Engineer to build and scale the growth engine for Rippling IT. This role blends buyer insight, technical depth, and analytical rigor to turn IT buyer context into repeatable growth motions across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.

You will partner with Marketing, Sales, RevOps, BizOps, Product, and IT leadership to diagnose bottlenecks, design scalable systems, and push plays from concept to execution in a fast-growing

Qualifications

• Experience in growth, GTM engineering, growth marketing, BizOps, RevOps, or another technical growth role at a high-growth B2B company.
• Strong technical fluency and comfort using data, AI, automation, and modern GTM tooling to build scalable systems.
• Track record of identifying growth opportunities, shipping experiments, and scaling successful programs.
• Excellent analytical judgment and ability to move from analysis to action.
• Strong cross-functional influence across sales, marketing, ops, product, and leadership.

Responsibilities

• Develop deep understanding of the IT buyer through conversations, analysis, and data.
• Own high-leverage growth programs from diagnosis through testing and scaled rollout.
• Turn insights into coordinated growth plays across acquisition, cross-sell, SDR, lifecycle and product launches.
• Build AI-native GTM workflows for prospecting, enrichment, personalization, and automation.
• Identify funnel bottlenecks and partner with RevOps, BizOps, GTM engineering, marketing, and sales to remove them.

Skills

GTM engineering

Growth marketing

BizOps/RevOps collaboration

Data-driven decision making

Tools

Modern GTM tooling

Job description

Rippling is hiring a GTM Engineer to build and scale the growth engine for Rippling IT. This role blends buyer insight, technical depth, and analytical rigor to turn IT buyer context into repeatable growth motions across paid channels, cross-sell, SDR outreach, lifecycle marketing, and product launches.

You will partner with Marketing, Sales, RevOps, BizOps, Product, and IT leadership to diagnose bottlenecks, design scalable systems, and push plays from concept to execution in a fast-growing