IoT Product Marketing Manager: GTM & Enablement

Alarm; Tysons (VA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Alarm.com in Tysons, VA is seeking a Product Marketing Manager who can move between product, sales, and market strategy. This B2B2C role will develop and execute go-to-market plans for Alarm.com products across residential and commercial channels, translating complex technology into clear value for partners and customers.

Collaborate with cross-functional teams to create positioning, messaging, sales enablement assets, and launch materials, while translating market insights into tools and

Qualifications

• 2–4 years of product marketing or similar tech marketing experience.
• Ability to translate complex technology into clear, customer-facing value.
• Experience crafting positioning and messaging for B2B/B2C audiences.
• Bachelor's degree required; focus in business, engineering, or related field is a plus.

Responsibilities

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units.
• Develop product positioning, messaging, and sales enablement assets that clearly communicate differentiated value to partner and end-user audiences.
• Serve as the internal advocate for customer and partner needs, gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials.
• Build and maintain launch assets including market briefs, sales playbooks, competitive analyses, and training materials.
• Coordinate across teams on launch timelines, milestone ownership, and delivery dates.
• Develop insights from data that shape product and marketing strategy.

Skills

Product marketing

Go-to-market strategy

Messaging & content

Sales enablement

Cross-functional collaboration

Data-driven insights

Project management

Education

Bachelor's degree

Job description

Alarm.com in Tysons, VA is seeking a Product Marketing Manager who can move between product, sales, and market strategy. This B2B2C role will develop and execute go-to-market plans for Alarm.com products across residential and commercial channels, translating complex technology into clear value for partners and customers.

Collaborate with cross-functional teams to create positioning, messaging, sales enablement assets, and launch materials, while translating market insights into tools and