Product Marketing Manager

Alarm; Tysons (VA); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Alarm.com in Tysons, VA is seeking a Product Marketing Manager who can move between product, sales, and market strategy. This B2B2C role will develop and execute go-to-market plans for Alarm.com products across residential and commercial channels, translating complex technology into clear value for partners and customers.

Collaborate with cross-functional teams to create positioning, messaging, sales enablement assets, and launch materials, while translating market insights into tools and

Qualifications

• 2–4 years of product marketing or similar tech marketing experience.
• Ability to translate complex technology into clear, customer-facing value.
• Experience crafting positioning and messaging for B2B/B2C audiences.
• Bachelor's degree required; focus in business, engineering, or related field is a plus.

Responsibilities

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units.
• Develop product positioning, messaging, and sales enablement assets that clearly communicate differentiated value to partner and end-user audiences.
• Serve as the internal advocate for customer and partner needs, gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials.
• Build and maintain launch assets including market briefs, sales playbooks, competitive analyses, and training materials.
• Coordinate across teams on launch timelines, milestone ownership, and delivery dates.
• Develop insights from data that shape product and marketing strategy.

Skills

Product marketing

Go-to-market strategy

Messaging & content

Sales enablement

Cross-functional collaboration

Data-driven insights

Project management

Education

Bachelor's degree

Job description

Product Marketing Manager
Alarm.com — Tysons, VA

Alarm.com is looking for a Product Marketing Manager who can move between product, sales, and market strategy. This is a B2B2C role: you'll develop and execute the go-to-market strategy for Alarm.com products, working across a channel serving both commercial and residential customers. You'll need to understand the market landscape in which our partners and their customers operate, translate complex technology into clear, understandable value, and build the tools that help our sales and partners win.

What You'll Do

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units
• Develop product positioning, messaging, and sales enablement assets that clearly communicate differentiated value to partner and end-user audiences
• Serve as the internal advocate for customer and partner needs, gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials
• Build and maintain launch assets including market briefs, sales playbooks, competitive analyses, and training materials
• Coordinate across teams on launch timelines, milestone ownership, and delivery dates
• Develop insights from data that shape product and marketing strategy

What You Bring

• 2–4 years of product marketing experience, or marketing experience in a technology-focused role
• Demonstrated ability to craft compelling positioning, messaging, and content
• Comfort working in a B2B2C or channel-driven business model. You understand that your audience isn't always the end user.
• Ability to understand technical product specifications and translate them into meaningful benefits for different audiences
• Strong written and verbal communication skills; you can write for a sales rep and a C-suite executive in the same week
• Genuine interest in IoT, SaaS, and connected technology markets
• Ability to manage projects independently from start to finish
• Bachelor's degree required; focus in business, engineering, or a related field is a plus

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
• Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Community and Camaraderie: One of our core values is to 'Keep It Fun,' which to us means fostering a strong sense of community. Our culture is built on collaboration and connection, where we celebrate our successes and believe that a positive, engaging environment is key to doing our best work.
• Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.

COMPANY INFO

Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on Alarm.com 's technology to secure, monitor, and manage their environments from anywhere. Our comprehensive suite of solutions—including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, and wellness—is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. Alarm.com 's common stock is traded on Nasdaq under the ticker symbol ALRM. Alarm.com delivers serious security for serious people.

Our total rewards package is designed to support you holistically—in your health, your finances, and your life outside of work. The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave. To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:

Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you.

The base salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The base salary offered is part of a total compensation package.

Base Salary Range

$60,000 - $80,000 USD

Voluntary Questions (U.S. Applicants)

The information you provide will be used to evaluate our diversity recruiting initiatives. Submission of this information is completely voluntary and will not be used in any employment decisions.

What is your race and ethnicity?

Are you a military veteran with one of the United States armed forces?