Go-To-Market Product Marketing Manager (IoT/SaaS)

Alarm Com; Tysons (VA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid vacation

Office four days a week

Job summary

Alarm.com is seeking a Product Marketing Manager to bridge product, sales and market strategy for a B2B2C audience. You will craft positioning, messaging and enablement assets for residential and commercial partner ecosystems.

You will translate market insights into sales tools, coordinate cross-functional launches, and develop data-driven strategies to shape product direction. A Bachelor's degree and 2–4 years in tech marketing are required.

Qualifications

• 2–4 years of product marketing or technology-focused marketing experience.
• Ability to craft compelling positioning, messaging and content.
• Comfort with B2B2C or channel-driven models.
• Translate technical product specs into meaningful benefits for varied audiences.
• Strong written and verbal communication; adapt for sales reps and C-suite.
• Genuine interest in IoT, SaaS and connected tech markets.
• Ability to manage projects independently from start to finish.
• Bachelor's degree required; focus in business or engineering is a plus.

Responsibilities

• Lead go-to-market strategy and execution for key product lines and launches across residential and commercial units.
• Develop product positioning, messaging, and sales enablement assets communicating differentiated value to partners and end users.
• Advocate for customer and partner needs, gathering feedback to inform product development and roadmap priorities.
• Translate market intelligence and buyer insights into sales tools and market-facing materials.
• Build and maintain launch assets including market briefs, sales playbooks, and competitive analyses.
• Coordinate across teams on launch timelines, milestones and delivery dates.
• Develop insights from data that shape product and marketing strategy.

Skills

Go-to-market strategy

Product marketing

Messaging & content

B2B2C/channel know-how

Technical fluency

Written and verbal comms

IoT/SaaS interest

Project management

Education

Bachelor's degree

Business/Engineering focus

Job description

Alarm.com is seeking a Product Marketing Manager to bridge product, sales and market strategy for a B2B2C audience. You will craft positioning, messaging and enablement assets for residential and commercial partner ecosystems.

You will translate market insights into sales tools, coordinate cross-functional launches, and develop data-driven strategies to shape product direction. A Bachelor's degree and 2–4 years in tech marketing are required.