Investor Marketing Lead

Haverkamp Group, Inc.; Ames (IA); On-site; USD 120,000 - 180,000; Full time

Job summary

Haverkamp Group, Inc. is seeking an Investor Marketing Manager to lead marketing strategies that raise investor awareness, generate qualified inbound leads, and support capital-raising objectives.

You will partner with finance, asset management, compliance, subject-matter experts, and the marketing team to deliver accurate, compliant, and institutional-quality investor marketing. This is a marketing and lead-generation role focused on investor audiences.

Qualifications

• Three to seven or more years of experience in financial services, investment marketing, real estate investment marketing, or a related field.
• Experience developing lead-generation and nurture strategies.
• Strong writing, messaging, digital marketing, and project-management skills.
• Ability to translate complex financial concepts into clear communications.
• Experience using campaign data to improve marketing performance.
• Strong attention to detail and comfort working in a regulated environment.

Responsibilities

• Investor Lead Generation and Funnel Management: develop strategies to generate qualified investor interest and manage the funnel from lead capture to conversion.
• Fund Positioning and Campaign Strategy: craft positioning and messaging for funds and investment offerings and create integrated marketing plans.
• Investor Communications and Content: lead investor communications, develop pitch decks, one-pagers, fund summaries, and digital content.
• Digital Marketing and Events: manage investor-focused marketing across website, email, LinkedIn, paid media, and events.
• Analytics and Optimization: establish KPIs, track performance, and report to leadership.
• Compliance Coordination: coordinate review and approval of investor-facing communications and maintain compliant materials.

Skills

Lead generation

Nurture campaigns

Digital marketing

Financial communications

Campaign analytics

Regulatory compliance

Project management

Tools

HubSpot

Job description

Haverkamp Group, Inc. is seeking an Investor Marketing Manager to lead marketing strategies that raise investor awareness, generate qualified inbound leads, and support capital-raising objectives.

You will partner with finance, asset management, compliance, subject-matter experts, and the marketing team to deliver accurate, compliant, and institutional-quality investor marketing. This is a marketing and lead-generation role focused on investor audiences.