Internet Sales Specialist - RideNow Surprise

RideNow Powersports; Surprise (AZ); On-site; USD 40,000 - 65,000; Full time

Job summary

RideNow Powersports in Surprise, AZ is seeking an Internet Sales Specialist to drive online inquiries into showroom visits and test rides. You will manage inbound leads, schedule kept appointments, and connect riders with ideal powersports machines.

You'll collaborate with showroom, finance, and inventory teams, maintain accurate CRM records, and strive to exceed monthly sales targets while delivering outstanding customer experiences in a fast‑paced, high‑energy environment.

Qualifications

• Experience managing inbound/outbound customer leads and keeping accurate follow-up records.
• Ability to schedule and confirm appointments and showroom visits.
• Familiarity with CRM systems and maintaining pipeline accuracy.

Responsibilities

• Proactive lead follow-up and persistent engagement of digital leads and inquiries.
• Schedule, confirm, and prepare kept appointments for showroom visits/test rides.
• Hit monthly sales quotas and keep KPIs aligned with dealership goals.
• Maintain CRM data, lead statuses, and communication logs in real time.
• Develop product knowledge of powersports inventory and financing options.
• Collaborate with showroom, finance, and inventory teams for smooth hand-offs.

Skills

Lead follow-up

Appointment setting

CRM management

Sales targets

Tools

CRM software

Job description

Internet Sales Specialist — Gear Up for Your Next Adventure

Location: Surprise, AZ | Department: Internet Sales / E-Commerce | Employment Type: Full-Time

About RideNow Group

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side‑by‑sides to personal watercraft, premium gear, and top‑tier service, we deliver the ultimate freedom on wheels and water.

The Opportunity

Are you ready to turn your passion into a high‑octane career? We’re looking for a sharp, driven Internet Sales Specialist to join our fast‑paced team. In this role, you’ll be at the heart of our online dealership sales operations, managing incoming customer leads, scheduling kept appointments, and connecting riders with the ultimate powersports machines.

What You’ll Own & Achieve

• Proactive Lead Follow-Up: Proactively and persistently engage inbound digital leads, web inquiries, and phone calls using a high‑velocity, multi‑touch communication strategy to maximize contact rates.
• Drive & Secure Kept Appointments: Schedule, confirm, and prepare prospective buyers for showroom visits and test rides, maintaining a strong emphasis on driving higher kept‑appointment conversion rates.
• Hit Sales Goals & Performance Targets: Consistently meet and exceed monthly sales quotas, kept‑appointment benchmarks, and key performance indicators (KPIs) set by dealership management.
• Maintain CRM & Pipeline Accuracy: Meticulously manage and update customer profiles, lead statuses, communication logs, and sales pipeline tracking in real time within the dealership CRM.
• Product & Inventory Mastery: Develop in‑depth knowledge of all powersports inventory, features, specs, financing options, and promotional incentives to effectively advise customers.
• Cross‑Department Alignment: Work seamlessly with showroom sales managers, finance managers, and inventory teams to execute smooth customer hand‑offs and maximize overall sales conversion.
• Other job duties as assigned