Internet Sales Specialist - Ridenow Boulder

RideNow Powersports; Las Vegas (NV); On-site; USD 45,000 - 70,000; Full time

Job summary

RideNow Powersports in Boulder, NV seeks an Internet Sales Specialist to drive online lead conversion and coordinate kept appointments. You’ll manage inquiries, schedule showroom visits and test rides, and work closely with showroom, finance, and inventory teams.

You are results-driven, possess strong communication skills, and can maintain accurate CRM records, ensuring a seamless buyer journey from inquiry to sale.

Qualifications

• Experience engaging inbound/outbound retail leads and digital inquiries.
• Ability to schedule and convert kept showroom appointments.
• Strong communication and negotiation skills for online sales.

Responsibilities

• Proactively follow up on inbound digital leads to maximize contact.
• Schedule, confirm, and prep customers for showroom visits and test rides.
• Maintain accurate CRM data and sales pipeline in real time.
• Collaborate with showroom, finance, and inventory teams for smooth hand-offs.

Skills

Lead follow-up

CRM management

Customer engagement

Sales-driven

Tools

CRM software

Job description

Internet Sales Specialist — Gear Up for Your Next Adventure

Location: Boulder, NV | Department: Internet Sales / E-Commerce | Employment Type: Full-Time

About RideNow Group

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.

The Opportunity

Are you ready to turn your passion into a high-octane career? We’re looking for a sharp, driven Internet Sales Specialist to join our fast-paced team. In this role, you’ll be at the heart of our online dealership sales operations, managing incoming customer leads, scheduling kept appointments, and connecting riders with the ultimate powersports machines.

What You’ll Own & Achieve

• Proactive Lead Follow-Up: Proactively and persistently engage inbound digital leads, web inquiries, and phone calls using a high-velocity, multi-touch communication strategy to maximize contact rates.
• Drive & Secure Kept Appointments: Schedule, confirm, and prepare prospective buyers for showroom visits and test rides, maintaining a strong emphasis on driving higher kept-appointment conversion rates.
• Hit Sales Goals & Performance Targets: Consistently meet and exceed monthly sales quotas, kept-appointment benchmarks, and key performance indicators (KPIs) set by dealership management.
• Maintain CRM & Pipeline Accuracy: Meticulously manage and update customer profiles, lead statuses, communication logs, and sales pipeline tracking in real time within the dealership CRM.
• Product & Inventory Mastery: Develop in-depth knowledge of all powersports inventory, features, specs, financing options, and promotional incentives to effectively advise customers.
• Cross-Department Alignment: Work seamlessly with showroom sales managers, finance managers, and inventory teams to execute smooth customer hand-offs and maximize overall sales conversion.
• Other duties as assigned