Intern, Marketing, Communications & Merchandise

Diamond Baseball Holdings; Midland (TX); On-site; USD 21,000 - 28,000; Part time

Job summary

The Midland RockHounds, the Double-A affiliate of the Oakland Athletics, are seeking a Marketing, Communications & Merchandise Intern to gain hands-on experience across multiple areas of a professional sports organization.

You will work with the Marketing and Merchandise teams on media relations, grassroots marketing, photography, community outreach, retail operations and game-day execution, helping engage fans and grow the club's presence in West Texas.

Responsibilities

• Assist with day-to-day media relations efforts, including preparing and distributing weekly updates and coordinating media credentials.
• Serve as a primary point of contact for media members on game days and maintain organized media contacts.
• Coordinate and capture game-day photography to document fan experiences, promotions, and events.
• Support grassroots marketing efforts across Midland, Odessa and West Texas communities with ticket offers and partnerships.
• Assist with Kids Club planning, member communications and fan engagement initiatives throughout the season.
• Help operate the Team Store, manage merchandise displays, and support online store promotions and stock management.

Job description

About The Midland RockHounds

The Midland RockHounds, Double-A affiliate of the Oakland Athletics, bring high-quality baseball and family-friendly entertainment to Momentum Bank Ballpark. Known for developing Major League talent and connecting with the community, the RockHounds are a Permian Basin favorite. As part of Diamond Baseball Holdings (DBH), the RockHounds are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.

About The Midland RockHounds

The Midland RockHounds, Double-A affiliate of the Oakland Athletics, bring high-quality baseball and family-friendly entertainment to Momentum Bank Ballpark. Known for developing Major League talent and connecting with the community, the RockHounds are a Permian Basin favorite. As part of Diamond Baseball Holdings (DBH), the RockHounds are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.

About Diamond Baseball Holdings

Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.

With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.

Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.

Position Summary

The Midland RockHounds are seeking a motivated and outgoing Marketing, Communications & Merchandise Intern to gain hands-on experience across multiple areas of a professional sports organization. This position will work closely with the Marketing & Merchandise departments and will have responsibilities spanning media relations, grassroots marketing, photography, community outreach, retail operations and game-day execution.

Media Relations

• Assist with the day-to-day execution of the RockHounds media relations efforts.
• Prepare and distribute weekly team updates, reports, statistics and other relevant
• information to local TV sports directors and media contacts.
• Serve as primary point of contact for media members on RockHounds game days.
• Receive, coordinate and distribute media credentials for approved media members.
• Maintain an organized and up-to-date media contact and credential list.
• Assist with coordinating media interviews, access and other game-day requests
• needed.

Game-Day Content

• Serve as a photographer during RockHounds home games with emphasis on
• capturing the overall fan experience
• Capture photos of fans, promotions, theme nights, giveaways, community groups,
• entertainment, sponsor activations and other ballpark experiences.
• Work with the Marketing department to identify specific photography needs for
• upcoming campaigns, promotions and events.
• Organize and properly store game-day photography for future marketing and
• organizational use.

Grassroots Marketing

• Play an active role in the RockHounds' grassroots marketing efforts throughout
• Midland, Odessa and surrounding West Texas communities.
• Research local baseball and softball tournaments, leagues and organizations and
• identify opportunities to connect participants with RockHounds games.
• Contact tournament directors, league organizers, coaches and other
• representatives to develop ticket opportunities for participating teams and families.
• Work with the Ticket Sales and Marketing departments to coordinate discounted
• ticket offers and special opportunities for local baseball and softball organizations.
• Identify festivals, community events, youth sporting events, school activities and
• other opportunities where the RockHounds can establish a presence.
• Represent the RockHounds at community events, tournaments and promotional
• appearances as needed.

Kids Club & Fan Engagement

• Assist with the planning and execution of the Midland RockHounds Kids Club.
• Help coordinate Kids Club events, game-day activities, member communications
• and special experiences.
• Assist with Kids Club membership fulfillment and distribution of membership items.
• Assist the Marketing and Fan Experience departments with additional fan
• engagement initiatives throughout the season.

Qualifications

Merchandise & Team Store Responsibilities

• Assist with the daily operations of the RockHounds Team Store.
• Operate the point-of-sale (POS) system and accurately process transactions.
• Restock merchandise and maintain attractive and organized product displays.
• Assist with inventory counts, receiving shipments and organizing stockrooms.
• Pick, pack and fulfill online merchandise orders accurately and efficiently, helping
• ensure timely shipment to customers.
• Assist with maintaining the online store, including updating product listings,
• inventory availability and promotional items.
• Collaborate with the Merchandise and Marketing departments to help plan and
• execute merchandise promotions, product launches and special events.
• Contribute ideas for marketing campaigns, social media promotions and in-game
• merchandise initiatives designed to increase sales and fan engagement.
• Prepare merchandise for promotions, giveaways, special events and game days