Integrated Media Supervisor

Davis Elen Advertising; Los Angeles (CA); Presencial; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Davis Elen Advertising in Los Angeles seeks an Integrated Media Supervisor to guide media strategy for multiple clients, spanning traditional and digital channels, while maintaining strong client-facing partnerships.

You will support the Media Director, lead planning documents, manage teams, analyze data, and stay ahead of media trends to deliver effective schedules and clear performance metrics.

Formación

• Bachelor’s degree in Marketing, Communications, Advertising or related field is required.
• Minimum 3 years agency/media planning experience with client-facing exposure.
• Experience organizing sports marketing and consumer engagement programs preferred.
• Strong leadership capable of directing strategic media direction.
• Solid understanding of traditional and digital media fundamentals.

Responsabilidades

• Supports Media Director in developing media objectives, strategies, tactics and channel selection.
• Develop digital or traditional media/audience outreach strategies for client KPIs.
• Create strong working relationships with clients.
• Helps manage traditional and digital teams for a holistic approach.
• Researches and gathers data to assist in media planning.
• Assists in development of target consumer profiles.
• Evaluates and sets communication goals by channel and holistically.
• Evaluates wide range of media vehicles to determine plan application.
• Generates and maintains planning documents such as flowcharts, budgets and market landscapes.
• Keeps current on media trends and ensures goals and schedules meet KPIs.

Conocimientos

Media planning

Leadership

Client relationship management

Strategic thinking

Communication skills

Presentation skills

MS Suite

Educación

Bachelor's degree in Marketing/Communications/Advertising

Herramientas

Campaign Manager 360

Strata

SBMS

Advantage

Centro Basis

Kantar

MediaTools

IMS

Simmons

Rentrak

Descripción del empleo

The Integrated Media Supervisor position will be responsible for the planning and stewardship of all media strategy, inclusive of traditional and digital, and be client-facing for multiple Davis Elen clients.

Responsibilities

• Supports Media Director in the development of media objectives, strategies, tactics and channel selection
• Develop digital or traditional media/audience outreach strategies for desired client KPIs
• Create strong working relationships with clients
• Helps manage traditional and digital teams for a holistic approach
• Researches and gathers data to assist in the preparation of media planning
• Aids in the development of target consumer profiles
• Evaluates and sets communication goals by channel, and holistically
• Evaluates wide range of media vehicles to determine plan application
• Generates and maintains planning documents such as flowcharts, budgets, program POVs and market landscapes
• Keeps current on media trends
• Responsible for holding buyers responsible for hitting comm goals and producing the best schedules possible

Qualifications

• Bachelor’s degree (B.A.) Marketing, Communications, Advertising or related field
• Minimum 3 years agency/media planning experience
• Experience in organizing sports marketing and or consumer engagement programs
• Strong leadership skills capable of leading and developing strategic direction
• Strong understanding of media fundamentals
• Strong affinity for/knowledge of traditional and e-sports
• Strong knowledge of MS Suite (Word, Excel and Powerpoint)
• Strong written and presentation skills
• Proficient in Campaign Manager 360
• Knowledge and experience with Strata/SBMS, Advantage, Centro Basis a plus
• Proficient in IMS, Simmons, Scarborough, Rentrak, as well as planning tools such as Clear Decisions, Kantar, MediaTools)