Integrated Media Strategy Lead

Daviselen Advertising; Los Angeles (CA); On-site; USD 48,000 - 62,000; Full time

Job summary

Davis Elen is seeking an Integrated Media Supervisor in Los Angeles, CA to lead media planning across traditional and digital channels for multiple clients.

The role reports to the Media Director, Strategy Planning & Data Analytics, and requires 3+ years of agency experience, strong leadership, and proficiency in Campaign Manager 360 and related tools. On-site engagement in LA is expected.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising or related field.
• Minimum 3 years agency/media planning experience.
• Experience in organizing sports marketing and/or consumer engagement programs.

Responsibilities

• Supports Media Director in developing media objectives, strategies, tactics and channel selection.
• Develop digital or traditional media/audience outreach strategies for client KPIs.
• Create strong working relationships with clients.
• Helps manage traditional and digital teams for a holistic approach.
• Researches and gathers data to assist in media planning.

Skills

Media planning

Leadership

Client relationship management

Presentations

Education

Bachelor's degree in Marketing/Communications/Advertising or related field

Tools

Campaign Manager 360

Strata/SBMS

Advantage

Centro Basis

Clear Decisions

Kantar

MediaTools

IMS

Simmons

Scarborough

Rentrak

Job description

Davis Elen is seeking an Integrated Media Supervisor in Los Angeles, CA to lead media planning across traditional and digital channels for multiple clients.

The role reports to the Media Director, Strategy Planning & Data Analytics, and requires 3+ years of agency experience, strong leadership, and proficiency in Campaign Manager 360 and related tools. On-site engagement in LA is expected.