Integrated Media Strategy Lead

Davis Elen Advertising; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Davis Elen Advertising in Los Angeles seeks an Integrated Media Supervisor to guide media strategy for multiple clients, spanning traditional and digital channels, while maintaining strong client-facing partnerships.

You will support the Media Director, lead planning documents, manage teams, analyze data, and stay ahead of media trends to deliver effective schedules and clear performance metrics.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising or related field is required.
• Minimum 3 years agency/media planning experience with client-facing exposure.
• Experience organizing sports marketing and consumer engagement programs preferred.
• Strong leadership capable of directing strategic media direction.
• Solid understanding of traditional and digital media fundamentals.

Responsibilities

• Supports Media Director in developing media objectives, strategies, tactics and channel selection.
• Develop digital or traditional media/audience outreach strategies for client KPIs.
• Create strong working relationships with clients.
• Helps manage traditional and digital teams for a holistic approach.
• Researches and gathers data to assist in media planning.
• Assists in development of target consumer profiles.
• Evaluates and sets communication goals by channel and holistically.
• Evaluates wide range of media vehicles to determine plan application.
• Generates and maintains planning documents such as flowcharts, budgets and market landscapes.
• Keeps current on media trends and ensures goals and schedules meet KPIs.

Skills

Media planning

Leadership

Client relationship management

Strategic thinking

Communication skills

Presentation skills

MS Suite

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

Campaign Manager 360

Strata

SBMS

Advantage

Centro Basis

Kantar

MediaTools

IMS

Simmons

Rentrak

Job description

Davis Elen Advertising in Los Angeles seeks an Integrated Media Supervisor to guide media strategy for multiple clients, spanning traditional and digital channels, while maintaining strong client-facing partnerships.

You will support the Media Director, lead planning documents, manage teams, analyze data, and stay ahead of media trends to deliver effective schedules and clear performance metrics.