Integrated Media Sales Leader (CTV/OTT)

Morgan Murphy Media; La Crosse (WI); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Base salary plus performance bonuses

Cell phone allowance

Comprehensive medical, dental, vision

Life insurance

Paid time off

401(k) with company match

Career development opportunities

Job summary

Morgan Murphy Media in La Crosse, WI seeks an experienced Integrated Sales Manager to lead local direct sales across traditional broadcast and digital/CTV platforms. You will manage a sales team, develop multimedia advertising strategies, and build lasting relationships with local businesses to grow revenue.

The role focuses on integrating modern digital advertising technologies with traditional TV sales, including OTT, streaming audio, social media, and programmatic channels, while driving

Qualifications

• Proven digital advertising sales experience with CTV/OTT platforms and local media.
• Strong ability to lead a sales team and drive revenue growth.
• Excellent client relationship building and consultative selling skills.

Responsibilities

• Develop and execute sales strategies targeting local businesses and organizations.
• Build and maintain relationships with local advertisers while excluding national agencies and political clients.
• Drive digital advertising growth across CTV, OTT, streaming audio, social media and programmatic display.
• Lead and manage a diverse sales team to achieve revenue goals.
• Collaborate with creative services and other departments to optimize advertising effectiveness.
• Maintain collaboration between Sales and News departments to preserve product integrity.
• Collaborate across Morgan Murphy Media markets to leverage local strengths.
• Blend traditional TV offerings with digital strategies to maximize impact.

Skills

CTV/OTT sales

Digital advertising

Team leadership

Client relationship building

Job description

Morgan Murphy Media in La Crosse, WI seeks an experienced Integrated Sales Manager to lead local direct sales across traditional broadcast and digital/CTV platforms. You will manage a sales team, develop multimedia advertising strategies, and build lasting relationships with local businesses to grow revenue.

The role focuses on integrating modern digital advertising technologies with traditional TV sales, including OTT, streaming audio, social media, and programmatic channels, while driving