Integrated Media Planner – Data-Driven & Creative

Allen & Gerritsen; Boston (MA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Innovative and collaborative work culture

Professional growth opportunities

Diverse range of clients across industries

Job summary

Allen & Gerritsen in Boston is seeking a dedicated Media Planner to enhance our media planning efforts. The ideal candidate will have a Bachelor’s degree in a relevant field and at least one year of experience in media planning and buying, along with digital trafficking skills.

This role requires collaboration with various teams, ensuring the effective execution of campaigns, with strong attention to detail and communication skills. Join us to help brands be Unignorable!

Qualifications

• 1+ year of media planning and buying experience in an agency or brand environment.
• Hands-on digital trafficking experience.
• Experience building campaigns in Facebook Ads Manager.

Responsibilities

• Support the development of integrated media plans aligned with client business objectives.
• Conduct channel, audience, and competitive research.
• Monitor pacing and support optimizations based on performance.

Skills

Media planning

Analytical thinking

Communication skills

Attention to detail

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or related field

Tools

Facebook Ads Manager

Google Campaign Manager

Microsoft Office

Google Sheets

Job description

Allen & Gerritsen in Boston is seeking a dedicated Media Planner to enhance our media planning efforts. The ideal candidate will have a Bachelor’s degree in a relevant field and at least one year of experience in media planning and buying, along with digital trafficking skills.

This role requires collaboration with various teams, ensuring the effective execution of campaigns, with strong attention to detail and communication skills. Join us to help brands be Unignorable!