Media Planner

Allen & Gerritsen; Boston (MA); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Innovative and collaborative work culture

Professional growth opportunities

Diverse range of clients across industries

Job summary

Allen & Gerritsen in Boston is seeking a dedicated Media Planner to enhance our media planning efforts. The ideal candidate will have a Bachelor’s degree in a relevant field and at least one year of experience in media planning and buying, along with digital trafficking skills.

This role requires collaboration with various teams, ensuring the effective execution of campaigns, with strong attention to detail and communication skills. Join us to help brands be Unignorable!

Qualifications

• 1+ year of media planning and buying experience in an agency or brand environment.
• Hands-on digital trafficking experience.
• Experience building campaigns in Facebook Ads Manager.

Responsibilities

• Support the development of integrated media plans aligned with client business objectives.
• Conduct channel, audience, and competitive research.
• Monitor pacing and support optimizations based on performance.

Skills

Media planning

Analytical thinking

Communication skills

Attention to detail

Education

Bachelor's degree in Advertising, Marketing, Communications, Media, or related field

Tools

Facebook Ads Manager

Google Campaign Manager

Microsoft Office

Google Sheets

Job description

At A&G (Allen & Gerritsen), we are recognized and envied for our craft and creative efficacy. Our mission is to seek and attract the most fearless talent and brave brands who want to do work that works. We believe in the power of creativity to transform brands, businesses, and communities, and we are driven by insights, imagination, and tireless collaboration. We exist to help brands be Unignorable.

At A&G, Media is built on curiosity, rigor, and humanity. We don't just plan media, we understand audiences, their motivations, and the emotional context in which brands show up. The Associate Media Director plays a critical leadership role in bringing that philosophy to life.

The Media Planner plays a critical role in bringing that philosophy to life. In this role, you will support the development and execution of integrated, insight-driven media plans that align with client business objectives and elevate the craft of media across the agency.

You will collaborate closely with analytics, creative, strategy, project management, and account teams to ensure campaigns are planned, built, launched, and optimized with precision and care. This role requires strong attention to detail, analytical thinking, and the ability to translate strategy into accurate, effective execution.

From research and planning through trafficking and campaign management, you will help ensure our work is not just delivered, but delivered well.

Craftsmanship

• Support development of media plans aligned to client objectives and media briefs
• Conduct channel, audience, and competitive research
• Review and evaluate vendor proposals
• Assist with budget allocation and media mix planning
• Build Insertion Orders within Advantage
• Translate media plans into trafficking documentation
• Execute QA across platforms and internal documentation prior to launch
• Monitor pacing and support optimizations based on performance

Curiosity

• Contribute to presentation development and storytelling
• Support development of integrated media ideas across channels
• Think beyond execution to understand how media amplifies creative impact

Creativity

• Collaborate cross-functionally with media, analytics, creative, account, and project teams
• Maintain clear and professional communication with vendors and partners
• Demonstrate accountability, positivity, and a team-first mindset
• Bring energy, humor, and a willingness to learn

Culture

• Collaborate cross-functionally with media, analytics, creative, account, and project teams
• Maintain clear and professional communication with vendors and partners
• Demonstrate accountability, positivity, and a team-first mindset
• Bring energy, humor, and a willingness to learn

What You Bring:

• Bachelor's degree in Advertising, Marketing, Communications, Media, or related field
• 1+ year of media planning and buying experience in an agency or brand environment
• Hands-on digital trafficking experience
• Experience building campaigns in Facebook Ads Manager
• Experience with Excel and/or Google Sheets
• Strong attention to detail and organizational skills
• Clear verbal and written communication skills

Preferred

• Experience with Google Campaign Manager
• Experience creating UTM parameters and supporting tagging processes
• Strong quantitative and problem-solving skills
• Familiarity with Microsoft Office and/or Google Workspace

Why A&G?

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Be part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

If you're ready to take your career to the next level and contribute to transforming brands, businesses, and communities, we'd love to hear from you. Apply today and let's create something amazing together.

A&G is a fiercely independent agency in the cities where independence was born, Boston & Philadelphia. Innovation & culture drive its success.

A&G is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer.