Director, Automotive Integrated Media Strategy

OMDUS OMD USA LLC; United States; Hybrid; USD 144,000 - 196,000; Full time

Job summary

Omnicom Group seeks a Director, Integrated Media Planning to shape automotive media strategies. Based on-site in Franklin, TN, you will partner with client teams and OMD colleagues to deliver integrated, high-impact solutions across social, data, and digital channels.

You will lead a seasoned team, balance strategic thinking with hands-on execution, and drive cross‑functional collaboration with media owners and creative partners, ensuring growth and industry leadership.

Qualifications

• Graduate of a four‑year college or university.
• 10+ years of integrated media planning experience.
• Track record of handling big client ambitions; automotive a plus.
• Ability to create and execute a holistic channel approach to planning.
• Experience collaborating with media owners, agency business units and creative agency partners.
• Proven leadership ability and experience managing a team.
• Advanced knowledge of media fundamentals and ability to educate at all levels.
• Strong comfort level with data, analytics, and measurement.

Responsibilities

• Lead day‑to‑day client needs and collaborate across OMD teams, creative agencies and media owners.
• Develop integrated media strategies across social, content, data and digital channels.
• Advise clients and internal teams with thought leadership and innovative ideas to drive growth.

Skills

Leadership

Media planning

Data analytics

Client management

Strategic thinking

Collaboration

Education

Bachelor's degree

Job description

Omnicom Group seeks a Director, Integrated Media Planning to shape automotive media strategies. Based on-site in Franklin, TN, you will partner with client teams and OMD colleagues to deliver integrated, high-impact solutions across social, data, and digital channels.

You will lead a seasoned team, balance strategic thinking with hands-on execution, and drive cross‑functional collaboration with media owners and creative partners, ensuring growth and industry leadership.