Director, Auto Media Strategy & Growth

Known; United States; Remote; USD 145,000 - 155,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Annual bonuses

Generous medical plan

Paid parental leave

Job summary

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We are seeking a Director, Media Strategy to lead full-funnel media architecture for an automotive brand, working with data scientists, media buyers, brand strategists, and creative leads to deliver outstanding results.

You’ll own client relationships, guide cross-functional teams, stay ahead of media trends, and collaborate on measurement and incrementality

Qualifications

• 10+ years of media planning and strategy experience.
• Experience across paid and emerging media channels.
• Fluency in data, measurement, and attribution.
• Interest in automotive, sustainability or outdoor/adventure culture.

Responsibilities

• Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion.
• Serve as the senior media strategy contact for the day to day client team.
• Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations.
• Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking.
• Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask.
• Partner with Known’s data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny.
• Review team output against Known’s quality bar before it reaches the client.

Skills

Media planning

Media strategy

Client relationships

Cross-functional leadership

Data analysis

Measurement & attribution

Paid media

Emerging media channels

Verbal and written communication

Automotive interest

Job description

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We are seeking a Director, Media Strategy to lead full-funnel media architecture for an automotive brand, working with data scientists, media buyers, brand strategists, and creative leads to deliver outstanding results.

You’ll own client relationships, guide cross-functional teams, stay ahead of media trends, and collaborate on measurement and incrementality