Integrated Media Campaign Manager

Sonypictures; Culver City (CA); On-site; USD 92,879 - 120,743; Full time

Job summary

Sony Pictures is seeking a Media Manager in Culver City to lead integrated media campaigns for theatrical and home entertainment releases. You will work with the Media Director and VP on strategy, execution, and creative ideation, coordinating with agencies and internal teams.

You will summarize campaign insights, manage budgets, and drive optimization across digital, broadcast, radio, and OOH channels. A strong background in media math and cross-functional teamwork is essential.

Qualifications

• 3-5 years of holistic media planning and buying across all channels.
• Strong fluency with media math metrics (GRPs, CPMs, CPCs, Reach/Frequency).
• Experience in theatrical and home entertainment marketing is a plus.
• Familiarity with networks, publishers, and data partners.
• Advanced proficiency in Microsoft Office.
• Excellent communication and presentation skills.
• Ability to prioritize multiple campaigns in a fast-paced environment.
• Strategic thinker with curiosity about entertainment marketing.

Responsibilities

• MEDIA PLAN EXECUTION: Manage the comprehensive media plan and creative deliverables to ensure strategy alignment and optimization throughout the campaign life cycle.
• CRAFTING & PRESENTING: Design and present visually compelling decks for strategies and tactics to senior management and partners.
• CAMPAIGN STRATEGY: Develop integrated campaigns across film life cycles, including audience and data considerations.
• AGENCY RELATIONSHIP: Collaborate with the media agency on planning sessions, research sharing, and deadline management.
• BUDGETS & BILLING: Track weekly budgets, coordinate with finance, pull PO numbers, and monitor media fees.
• INNOVATION & STRATEGIC PROJECTS: Track industry trends, AI applications, and cross-functional initiatives to evolve media strategy.
• CAMPAIGN REPORTING: Analyze digital plan performance and communicate insights to the media team and other stakeholders.
• COLLABORATION WITH GREATER MARKETING ORGANIZATION: Align with brand, publicity, and research teams for cross-department activations.

Skills

Media planning

Media math

Advertising technology

Microsoft Office

Project management

Communication

Team collaboration

Tools

Microsoft Office

Job description

Sony Pictures is seeking a Media Manager in Culver City to lead integrated media campaigns for theatrical and home entertainment releases. You will work with the Media Director and VP on strategy, execution, and creative ideation, coordinating with agencies and internal teams.

You will summarize campaign insights, manage budgets, and drive optimization across digital, broadcast, radio, and OOH channels. A strong background in media math and cross-functional teamwork is essential.