Remote Senior Media Planner - Global Campaigns

Sony Interactive Entertainment; San Mateo (CA); On-site; USD 156,000 - 208,000; Full time

Job summary

Sony Interactive Entertainment is seeking a Senior Media Planner to support PlayStation's global media efforts. This six-month contract role focuses on high-impact planning and activation across hardware and software campaigns, driving cross-functional collaboration and data-driven decision making.

The role requires deep digital media expertise, independent execution, and strong relationships with agencies to ensure high-quality planning and delivery.

Qualifications

• 8+ years in paid media, integrated media planning, or digital marketing.
• Experience planning large-scale global or multi-market campaigns.
• Strong analytical and communication skills for cross-functional teams.

Responsibilities

• Own end-to-end planning and activation workflows for global paid media campaigns.
• Translate strategies into tactical plans and optimize campaigns with agencies.
• Evaluate channel performance and provide actionable optimization recommendations.
• Develop integrated media plans aligned with marketing objectives and audience strategy.
• Lead day-to-day agency engagement and ensure timely delivery.
• Oversee creative readiness, asset delivery, trafficking requirements, and landing pages.
• Lead campaign performance reviews and drive improvements for future investments.
• Maintain clear documentation of campaigns, risks, and decisions.

Skills

Paid media experience

Digital marketing

Agency management

Cross-functional collaboration

Education

Bachelor's degree or MBA

Tools

PowerPoint

Excel

Job description

Sony Interactive Entertainment is seeking a Senior Media Planner to support PlayStation's global media efforts. This six-month contract role focuses on high-impact planning and activation across hardware and software campaigns, driving cross-functional collaboration and data-driven decision making.

The role requires deep digital media expertise, independent execution, and strong relationships with agencies to ensure high-quality planning and delivery.