Strategic Media Campaigns Lead

Sony Pictures Entertainment; Culver City (CA); On-site; USD 92,879 - 120,743; Full time

Job summary

Sony Pictures Entertainment is seeking a Media Manager in Culver City to lead integrated media campaigns across theatrical and home entertainment. You will work with the Media Director and VP on campaign development, execution, and cross‑functional collaboration with internal teams, agencies, and partners.

You will also manage budgets, provide performance reporting, and contribute to strategic presentations for internal and external stakeholders, driving optimization and innovation in media

Qualifications

• 3-5 years of holistic media planning and buying across all channels (Digital, TV, Radio, OOH).
• Media math including GRPs/TRPs, CPMs, CPCs, CPVs, CPEs and Reach/Frequency.
• Theatrical and home entertainment marketing experience is a plus.
• Experience with agency/publisher landscape including networks, cable, entertainment, social, OTT, etc.
• Strong communication, presentation and collaboration across cross-functional teams.

Responsibilities

• Manage the comprehensive media plan and creative deliverables end-to-end.
• Design and deliver presentation decks for media campaign strategies and tactics for senior management and stakeholders.
• Develop integrated campaign strategy and identify media partnerships and promotional ideas.
• Collaborate with the media agency and manage planning sessions, briefs, and timelines.
• Track weekly budgets for theatrical and home entertainment campaigns and coordinate with finance and agency on billing.
• Monitor industry trends and AI as it relates to media and creative innovation.
• Analyze campaign reporting and share findings with the Media team and internal departments.
• Foster cohesion across Sony Pictures Marketing and related groups to ensure strategic alignment.

Skills

Media planning

Campaign budgeting

Presentation skills

Microsoft Office

Stakeholder management

Negotiation

Data-driven decisions

Tools

Microsoft Office

Job description

Sony Pictures Entertainment is seeking a Media Manager in Culver City to lead integrated media campaigns across theatrical and home entertainment. You will work with the Media Director and VP on campaign development, execution, and cross‑functional collaboration with internal teams, agencies, and partners.

You will also manage budgets, provide performance reporting, and contribute to strategic presentations for internal and external stakeholders, driving optimization and innovation in media