Global Creative Strategy & Research Lead

Sonypictures; Culver City (CA); On-site; USD 93,000 - 121,000; Full time

Job summary

Sony Pictures Entertainment is seeking a senior Manager of Global Creative Strategy and Research to lead and support high-impact research across theatrical campaigns. You will translate insights into actionable recommendations, manage cross-functional projects, and mentor junior analysts.

This role requires 5+ years in market research, strong quantitative and qualitative skills, vendor management, and experience presenting to senior leadership.

Qualifications

• Bachelor's degree required
• 5+ years of experience in market research, consumer insights, strategy, or entertainment research
• Deep expertise in quantitative and qualitative research methodologies
• Demonstrated ability to independently manage complex, high-visibility projects and influence cross-functional stakeholders
• Excellent strategic thinking with the ability to translate research into actionable business recommendations
• Strong presentation and executive communication skills with experience presenting to senior leadership
• Experience managing research vendors and project budgets
• Experience leveraging AI-enabled tools and emerging technologies to enhance research, synthetize insights, improve efficiency, and support data-driven decision-making
• Advanced analytical capabilities; proficiency with Excel, PowerPoint, survey platforms, and Tableau
• Strong leadership, mentoring, organizational, and project management skills

Responsibilities

• Lead end-to-end quantitative and qualitative research programs across multiple high-profile global theatrical releases, serving as the primary research lead or support on assigned titles.
• Partner with Vice Presidents and Co-Heads on the Global Creative Strategy and Research teams to shape research strategy and marketing decisions.
• Provide strategic recommendations by synthesizing survey results, creative testing, domestic and international tracking, exits, consumer trends, social insights, and analytics into cohesive title strategies.
• Design research methodologies, questionnaires, discussion guides, vendor briefs, and reporting frameworks while ensuring high analytical rigor and data quality.
• Coordinate localization of creative materials for research stimulus as needed.
• Present findings and strategic recommendations to senior marketing leadership and global stakeholders, influencing campaign direction and investment decisions.
• Manage relationships with external research vendors, ensuring quality, timelines, budgets, and continuous process improvement.
• Identify emerging audience, consumer, and marketplace trends and proactively recommend new research approaches and innovation opportunities.
• Oversee weekly global tracking, box office forecasting inputs, custom studies, and executive reporting.
• Attend and communicate findings from focus groups as needed. Occasional domestic and/or international travel may be required.
• Develop scalable reporting templates, best practices, and knowledge-sharing resources for the department.
• Coach and mentor junior analysts and coordinate work with the Administrative Assistant, providing day-to-day guidance and supporting professional development.
• Lead or contribute to department-wide strategic initiatives and special projects.

Skills

Market research

Quantitative research

Qualitative research

Stakeholder influence

Executive communication

Vendor management

AI-enabled tools

Data analysis

Education

Bachelor's degree

Tools

Tableau

Excel

PowerPoint

Survey platforms

SPSS

Job description

Sony Pictures Entertainment is seeking a senior Manager of Global Creative Strategy and Research to lead and support high-impact research across theatrical campaigns. You will translate insights into actionable recommendations, manage cross-functional projects, and mentor junior analysts.

This role requires 5+ years in market research, strong quantitative and qualitative skills, vendor management, and experience presenting to senior leadership.