Manager, Integrated Marketing

Symbotic; Wilmington (MA); Remote; USD 130,000 - 170,000; Full time

Benefits offered by this job

Corporate credit card

Travel opportunities

Job summary

Exol seeks a Manager, Integrated Marketing Programs to lead integrated B2B demand generation and revenue-focused campaigns across email, web, content, social, events, and ABM. You will shape market positioning and oversee sales enablement materials and customer stories.

You will partner with Sales, Commercial and leadership to define audiences, journeys, and go-to-market tactics, and manage agencies and vendors to deliver programs on time and within budget.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years in B2B marketing with measurable pipeline impact.
• Experience with CRM, marketing automation, and analytics dashboards.

Responsibilities

• Own Exol's integrated marketing programs and roadmap.
• Develop demand generation across email, web, content, social, events, and ABM.
• Partner with Sales, Commercial, and executive leadership to define audiences and go-to-market opportunities.
• Lead cross-functional programs and manage agencies, freelancers, and vendors.

Skills

Integrated marketing

Demand generation

Account-based marketing

Revenue marketing

Audience segmentation

Campaign strategy

Lead management

Sales enablement

CRM

Marketing automation

Web analytics

Campaign reporting

Performance dashboards

Executive communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

Who we areMore efficient. More accurate. More accessible. Exol is bringing industry-leading automation to businesses of all sizes through an innovative warehouse-as-a-service model.What we needExol is seeking for a Manager, Integrated Marketing Programs to join our Sales and Marketing team within our Commercial organization. Your job will be to lead integrated marketing programs that drive brand awareness, customer engagement, pipeline, and revenue growth. This is a high-impact individual contributor role where you will translate business priorities into measurable marketing programs while partnering closely with Sales, Commercial, and executive leadership.Exol is pioneering fulfillment-as-a-service, offering outsourced warehousing operations and specializing in automated warehousing solutions. Our focus is on the efficient movement of goods in cases and pallets across sectors including CPG, food and beverage, wholesale, and retail.Exol is an independently managed joint venture between Symbotic and SoftBank.What we doThe Sales and Marketing team is part of the Commercial organization, which is responsible for developing, negotiating, and executing contracts with customers. Marketing partners closely with Commercial and Sales leadership to strengthen market visibility, engage priority accounts, accelerate opportunities, and support long-term growth.What you'll doOwn Exol's integrated marketing strategy and roadmap, translating business goals, target markets, customer segments, and sales priorities into annual and quarterly marketing plans with clear success measures.Develop and execute integrated B2B demand generation programs across email, web, content, social media, events, and account-based marketing to build awareness, engage target accounts, generate qualified pipeline, and accelerate active opportunities.Partner with Sales, Commercial, and executive leadership to define priority audiences, account strategies, buyer journeys, lead management expectations, campaign follow-up, and go-to-market opportunities.Shape market positioning and campaign narratives while overseeing sales enablement materials, customer stories, presentations, nurture content, and other customer-facing assets that communicate Exol's value proposition and differentiation.Lead event marketing strategy across trade shows, conferences, executive events, and customer engagement programs, including investment decisions, execution, and post-event follow-up.Establish campaign frameworks, dashboards, reporting, governance, and scalable marketing operations practices that connect marketing activity to engagement, conversion, pipeline influence, opportunity progression, and business outcomes.Lead complex cross-functional programs and manage agencies, freelancers, and vendors to deliver work on time, within scope and budget, and aligned with Exol's brand and commercial objectives.What you'll needBachelor's degree in Marketing, Business, Communications, or a related field.Minimum of 8 years of related experience or equivalent work experience.Progressive B2B marketing experience across integrated marketing, demand generation, field marketing, account-based marketing, revenue marketing, or a related discipline, with demonstrated success producing measurable engagement, pipeline, and business impact.Strong knowledge of enterprise B2B buying journeys, complex sales cycles, audience segmentation, campaign strategy, lead management, and sales enablement.Experience working with CRM, marketing automation, email marketing, web analytics, campaign reporting, and performance dashboards, with the analytical judgment to translate performance data into recommendations and investment decisions.Proven ability to partner effectively with Sales, Commercial, senior leadership, subject matter experts, agencies, and vendors while leading complex cross-functional programs without formal authority.Exceptional written communication, executive presentation, project leadership, and stakeholder management skills. Experience in supply chain, logistics, robotics, automation, enterprise technology, or another sales-led B2B environment is strongly preferred.Our EnvironmentUp to 10% of travel may be required. Employees must have a valid driver's license and the ability to drive and/or fly to client locations and company HQ.Employees may be required to use a personal credit card for business travel expenses, which are reimbursed based on the program guidelines. Eligible employees may receive a corporate credit card based on role and travel requirements, but a personal credit card may be needed during onboarding until the corporate card is issued.#LI-NN1#LI-RemoteAbout ExolExol provides flexible and scalable outsourced warehouse services to meet the dynamic needs of the modern supply chain. We operate state-of-the-art distribution centers, allowing you to focus on your business while we handle the complexities of warehouse operations. For more information, visit www.exol.com.