Integrated Marketing Manager

T-Mobile; Town of Texas (WI); Hybrid; USD 88,000 - 160,000; Full time

Job summary

T-Mobile is seeking an Integrated Marketing Manager to develop and implement comprehensive marketing strategies for their products. The role requires collaboration across teams to ensure successful execution of marketing programs that align with commercial priorities. Ideal candidates will have extensive marketing experience with recognized B2C brands and a strong understanding of digital marketing techniques.

Benefits

401(k)

Paid time off

Tuition assistance

Stock purchase plan

Qualifications

• 4-7 years Marketing experience in authoring and driving national integrated marketing plans.
• Proficiency in digital marketing, analytics, and campaign leadership.

Responsibilities

• Develop marketing strategies and lead integrated marketing plans.
• Leverage data and insights to drive campaign performance.

Skills

Digital Marketing

Consumer Insights

Campaign Leadership

Education

Bachelor's Degree

Master's/Advanced Degree

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

This is NOT a remote position. T-Mobile is a hybrid work environment requiring the successful candidate be in the office three (3) days per week. This position is open to candidates in Bellevue, WA; Overland Park, KS or Frisco, TX

Job Overview
As an Integrated Marketing Manager, you will be responsible creating Marketing strategies for T-Mobile's products and segments across the consumer experience. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving MarTech/AdTech space and the ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. In addition, this position is pivotal to ensuring execution of targeted marketing programs across all functional marketing areas are consistent and to ensure the product experience, digital transformation and brand marketing priorities are met. This opportunity is a challenging and exciting role for a marketer with a passion for building comprehensive capabilities and leading cross-functionally across the Marketing organization.

Job Responsibilities:

• Marketing strategy: Develop marketing strategies and lead integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation
• Data-driven & insights: Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans that improve performance and deliver on objectives
• Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
• Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of extraordinary communications and collateral that speaks to the audience and campaign objectives
• Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
• Influence: May lead/mentor other managers and influence cross-functional teams.

Education and Work Experience:

• Bachelor's Degree (Required)
• Master's/Advanced Degree (Preferred)
• 4-7 years Marketing experience in authoring and driving national integrated marketing plans with recognized B2C brands Required
• Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. Required

Knowledge, Skills and Abilities:

• Digital Marketing Have a proven understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
• Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
• Leadership Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No):

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $88,200 - $159,200Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here.

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check outwww.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!

T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [e-mail] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.