Integrated Marketing Lead: GTM & Launch Excellence

WonderFold; Irwindale (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

WonderFold, the pioneer in the stroller wagon category, is seeking an Integrated Marketing Manager to lead cross-functional marketing execution across product launches, brand campaigns, seasonal initiatives, events, PR, and content.

You will align Brand, Growth, Trade Marketing, International, Creative, Sales, and Operations to deliver campaigns on time, on budget, with excellence, driving growth for a fast-growing family brand.

Qualifications

• 5+ years of experience in integrated marketing, brand marketing, product marketing, project management, campaign management, or related roles.
• Proven experience leading complex cross-functional marketing initiatives from planning through execution.
• Strong go-to-market, launches, campaigns, content production, events, and public relations.
• Excellent project management and organizational skills with the ability to manage multiple priorities.
• Experience building timelines, project plans, launch calendars, and workflow processes.
• Strong communication and stakeholder management.
• Experience managing agencies, vendors, freelancers, production partners, and external marketing resources.
• Ability to influence and drive accountability across cross-functional teams without direct authority.
• Strong problem-solving and ability to navigate ambiguity in a fast-paced environment.
• Advanced proficiency in project management and collaboration tools.
• Ability to operate with urgency while maintaining a high level of detail.

Responsibilities

• Own go-to-market planning and execution for product launches, campaigns, partnerships, promotions, and strategic initiatives.
• Develop and maintain integrated marketing calendars, launch timelines, project plans, and milestone tracking.
• Serve as the central point of coordination between Growth & Ecommerce, Brand, Creative, Ecommerce, Trade Marketing, International, Sales, Product Development, and Operations.
• Lead weekly cross-functional launch meetings and ensure all stakeholders remain aligned on priorities, deliverables, deadlines, and launch readiness.
• Manage launch planning and timelines from concept through execution including product positioning, marketing assets, retail support materials, content requirements, PR initiatives, and campaign activation.
• Own planning and execution of photoshoots including concept development, timelines, agency/vendor coordination, budgets, logistics, asset management, and post-production deliverables.
• Lead planning and execution of company events, trade shows, consumer activations, influencer events, retail events, and other brand experiences.
• Manage public relations strategy and agency relationships to ensure alignment with product launches, company priorities, earned media opportunities, influencer initiatives, and brand storytelling.
• Coordinate development and delivery of marketing assets across all channels including website, email, paid media, retail, distributor, social media, public relations, and sales enablement.
• Maintain visibility across all active marketing projects and proactively identify risks, bottlenecks, resource gaps, and timeline conflicts.
• Build launch recaps and post-campaign reporting to evaluate performance, identify learnings, and improve future execution.
• Partner closely with leadership to ensure marketing initiatives align with business objectives, revenue goals, inventory planning, and organizational priorities.
• Develop and maintain project management processes, workflows, and best practices that improve team efficiency, accountability, and execution.
• Manage agency, freelancer, vendor, photographer, production, and event partner relationships as needed.
• Track and report on key marketing initiatives to ensure projects are delivered on time, within scope, and aligned with business goals.

Skills

Integrated marketing

Brand marketing

Product marketing

Project management

Campaign management

Go-to-market strategy

Cross-functional leadership

Communication skills

Stakeholder management

Agency/vendor management

Timeline/workflow development

Education

Bachelor's degree in Marketing/Communications/Business

Experience in juvenile products or consumer goods

Experience leading product launches

Job description

WonderFold, the pioneer in the stroller wagon category, is seeking an Integrated Marketing Manager to lead cross-functional marketing execution across product launches, brand campaigns, seasonal initiatives, events, PR, and content.

You will align Brand, Growth, Trade Marketing, International, Creative, Sales, and Operations to deliver campaigns on time, on budget, with excellence, driving growth for a fast-growing family brand.